2012 Election to Drive $9.8 Billion in Ads, Online Share Growing
Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.
Local Spend on Social Media to Increase Seven-Fold by 2016
A new report from Borrell Associates indicates that local merchant spending — not simply presence — on social media will explode over the next four years. Total local online social spend is estimated to grow from $1.1 billion in 2011 to $7.8 billion in 2016, with the local’s share of the total spend doubling from 12 percent to 24 percent over the same period…
Borrell: 20% of Local Marketing Budgets Planned for Mobile
Borrell Associates, which specializes in research covering local and online advertising, ha issued a report this week called “Main Street Goes Mobile” that examines the role that mobile media is projected to play in local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell cites statistics indicating that a full third of website readership already accesses information via mobile devices…
Street Fight Daily: 06.24.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…
In the automotive space, the responsibility for advertising is shifting from car makers to car dealers, and that means significant boost for local media, especially online, according to a report looking at the auto category from Borrell Associates. Online is pulling ad spending from car companies and dealers at a more accelerated rate, and display is likely to remain a key beneficiary. (Paid Content)…
In the quest for a unified database of places, geo-location startup Factual is making big strides. Yesterday it announced a partnership with SimpleGeo to maintain and power its places database, which up until now has offered a competing database of places in the eyes of developers. (TechCrunch)…
Street Fight Daily: 03.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
According to a new study by Borrell Associates, the portion of the local online advertising market held by internet “pureplays” (as opposed to outlets affiliated with other media) is no longer expanding. For the third year in-a-row, the share of revenue going to pureplays has stayed the same. (PoMo Blog)…
Gordon Borrell on what is driving local advertising growth, why newspapers will fall behind the internet, and why Groupon is such a success. (Media Life)…
As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism? (ScribeMedia)…
SMBs Put Mobile Marketing on the Front Burner
Just nine months ago, the overwhelming majority of small business (SMB) owners didn’t consider mobile an important marketing channel. But as SMBs and their customers have adopted smartphones in increasing numbers, merchant interest in mobile marketing has grown — very rapidly.