Bonobos | Street Fight

How Showroom Concept Stores Are Changing the Retail Industry

Stephanie Miles

How Showroom Concept Stores Are Changing the Retail Industry

A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.

Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety

Joseph Zappa

Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

David Hirschman

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. This phenomenon was the subject of a recent study conducted by ChargeItSpot, which provides cell phone charging stations for retailers and events.

Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves

Joseph Zappa

Street Fight Daily: Retailers Sign Up for Texting Via Android, Dash Turns Cars into Data Troves

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants Businesses to Text with Android Messaging Service… Dash Aims to Turn Driving Machines into Data-Driven Machines… How Retailers Can Best Position Themselves to Thrive in an Age of Disruption…

Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump

The Editors

Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon To Fold Its Mobile Wallet App Beta On Wednesday (CNet)… Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)… NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)…

Ecommerce Companies Finding Success in Brick-and-Mortar

Steven Jacobs

Ecommerce Companies Finding Success in Brick-and-Mortar

The move into physical retail has become a fashionable choice within New York’s growing ecommerce industry. Now, these firms are finding that industry watchers may have overstated the economic advantages of an online-only sales model particularly as new technologies allow retailers to reduce the footprint needed to generate sufficient revenue.

Street Fight Daily: Samsung Teams With PayPal, Amazon Loses Local Commerce Exec

Steven Jacobs

Street Fight Daily: Samsung Teams With PayPal, Amazon Loses Local Commerce Exec

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySamsung is Teaming With Paypal for Mobile Payments on a Watch (GigaOm)… Amazon Loses Key Payments Product Leader to Microsoft (Recode)… More Than Half of US Consumers Don’t Want to Friend a Brand Online (Wall Street Journal)…

Ecommerce Retailer Indochino Ventures into Brick-and-Mortar

Steven Jacobs

Ecommerce Retailer Indochino Ventures into Brick-and-Mortar

Indochino, a Vancouver-based apparel brand that made its name selling custom suits online, opens its first permanent retail showroom in New York today in a move that builds on a series of pop-up shops that the apparel maker has hosted in cities across the country for the past few years. It’s just the latest in a series of ecommerce firms to invest in brick-and-mortar retail…

The Commerce Graph: Some Thoughts on the Future of Physical Exchange

Steven Jacobs

The Commerce Graph: Some Thoughts on the Future of Physical Exchange

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange — a force that will inevitably drive us to buy and sell nearly everything virtually…

Bonobos, an Ecommerce Darling, Finds an Edge in Brick-and-Mortar

Steven Jacobs

Bonobos, an Ecommerce Darling, Finds an Edge in Brick-and-Mortar

Last year, Bonobos, the upstart apparel brand that exploded selling pants to young professionals online, did something that seemed counterintuitive: it opened a physical store. Street Fight caught up with Erin Ersenkal, VP of Guide Shops and planning at Bonobos, to discuss the thinking behind the move into brick-and-mortar retail, the benefit of a showroom approach, and the value of a physical presence in building a new brand…

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

Steven Jacobs

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

Over the past year, a string of ecommerce firms have invested in brick-and-mortar locations in an attempt to cash in on local markets that still account for over 90% of retail spending in the U.S. Manish Chandra, the founder the online fashion marketplace Poshmark, says physical locations will play an important part in ecommerce strategies moving forward…