Bo Fishback | Street Fight

Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits

The Editors

Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…

SXSW: With Pivot, Zaarly’s Focus Shifts to Merchants

Mark Henricks

SXSW: With Pivot, Zaarly’s Focus Shifts to Merchants

Zaarly rolled out its “storefronts” initiative last fall, and soon will completely drop the consumer-generated request model it was founded around to shift entirely to a storefront selling approach. From a hyperlocal marketing perspective, one of the most profound effects of this is the way Zaarly is now counting on sellers to bring in buyers…

Zaarly Expands Local Marketplace With ‘Storefronts’

Steven Jacobs

Zaarly Expands Local Marketplace With ‘Storefronts’

A little less than year after raising $14 million in series A funding and adding HP CEO Meg Whitman to its board, Zaarly has pushed out the next iteration of its local marketplace this morning. Called Storefronts, the product provides verified sellers with curated brand pages, where buyers can browse services, engage with content about the provider, and begin to build relationships with the individuals behind the services…