BMW | Street Fight

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

The Editors

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance)… Postmates Launches Subscription Service, Hits 1M Monthly Deliveries (TechCrunch)… More Brands Mean Many More Buttons for Amazon Service (New York Times)…

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

Nicole Spector

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

The Editors

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

Street Fight Daily: LivingSocial Posts $183M Loss, Airbnb Considers Cleaning Service

The Editors

Street Fight Daily: LivingSocial Posts $183M Loss, Airbnb Considers Cleaning Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.LivingSocial Posts $183M Loss in 2013 (Washington Business Journal)… Airbnb Is Testing Out An Affordable Cleaning Service For Hosts In San Francisco (TechCrunch)… In Defamation Lawsuit Over Yelp Reviews, Neither Side Wins (Washington Post)…

Why Cars Could Be the Next Big Platform for Local Search

Ali Alami

Why Cars Could Be the Next Big Platform for Local Search

Amid praise and criticism of the flatter design of Apple’s newest mobile operating system, the company quietly introduced a potentially transformative feature in iOS7: iOS in the Car. Pedestrian-friendly cities like New York and San Francisco may prove a fertile breeding grounds for local discovery apps like Foursquare, but it’s the suburban car-bound consumer that presents the biggest opportunity for local technology companies today, including …

LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’

Asif Khan

LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at a new universal ad metric; Tata Docomo makes it easy to check in without GPS or internet (but why?); and Glympse moves onto the streets inside of BMW. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey…