Blueprints | Street Fight

Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

April Nowicki

Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights.