Blue Apron | Street Fight

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

Joseph Zappa

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…

Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency

Joseph Zappa

Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Registers Soaring Ad Revenue, Buttressed by Mobile… Amazon Consolidates Billion-Dollar Media-Buying Business with IPG Mediabrands… For First Time, More Holiday Shoppers Will Use Mobile Than Desktop…

Street Fight Daily: Walmart Still Hungry for Startups, Kohl’s Makes Deal With Devil

Joseph Zappa

Street Fight Daily: Walmart Still Hungry for Startups, Kohl’s Makes Deal With Devil

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… To Keep Up with Tech Competitors, Walmart Says It Will Acquire More Startups… Amazon’s Invasion of Kohl’s Has Begun… Facebook Is Officially Rolling Out Explore, Its Alternative News Feed…

Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support

Joseph Zappa

Street Fight Daily: Google and Walmart Partner Up, Uber Turmoil Starts to Affect Investor Support

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Walmart Partner Up as Both Face Threat from Amazon… Mutual Funds Mark Down Uber Investments by Up to 15%… Wall Street Loves Ad Tech Right Now — As Long As You’re Making a Profit…

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

Joseph Zappa

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech

Joseph Zappa

Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…

Street Fight Daily: Amazon Creeps Up on Ad Duopoly, Facebook Invests in Conversational AI

Joseph Zappa

Street Fight Daily: Amazon Creeps Up on Ad Duopoly, Facebook Invests in Conversational AI

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Advertisers Warm to Amazon’s Increasing Ad Pitch… Facebook Buys an AI Startup to Turn Its Middling Assistant into a Siri Killer… Autonomous Vehicles Projected to Drive In-Car Advertising…

Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

Joseph Zappa

Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Gen-Zers, 74% of Millenials Say Social Influences Their Shopping Choices… LinkedIn Allows Brands to Track Who Is Visiting Their Sites… How Uber Is Trying to Fix Itself…

Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

Joseph Zappa

Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Begins Release of Monthly Marketing Metrics Report… Blue Apron’s IPO Has No Pop But Plenty of Questions… Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention…

Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics

Joseph Zappa

Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alphabet Says Uber is Engaging in a Cover-Up… Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa… Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business…

Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers

Joseph Zappa

Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Record $2.7 Billion Fine from EU for Skewing Shopping Searches… Creative Remains a Challenge on Mobile Video… Search Advertising Ripple Effect Expected from Amazon’s Whole Foods Purchase…

Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting

Joseph Zappa

Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…

Street Fight Daily: Blue Apron Prices IPO, How Retailers Can Respond to Amazon’s Disruption

Joseph Zappa

Street Fight Daily: Blue Apron Prices IPO, How Retailers Can Respond to Amazon’s Disruption

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blue Apron and Delivery Hero Price IPOs Following Amazon’s Big Buy… How Retailers Will Have to Adapt to Avoid Getting Eaten by Amazon… The Race Is On to Challenge Google-Facebook Duopoly in Digital Advertising…

Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War

Joseph Zappa

Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks to Test Mobile Order and Pay-Only Store at Headquarters… Amazon and Walmart Are in an All-Out Price War that Is Terrifying Big Brands… How The New York Times, The Huffington Post, and CNN Approach Platforms…