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From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago

Tom Grubisich

From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago

The site’s non-billionaire founders aim to succeed with a radically different revenue strategy from their DNAinfo alma mater — their plan for domination does not include advertising. In this Q & A, director of strategy Jen Sabella tells how she and her partners are mapping a new way to make local news work.