BlockAvenue Pivots From Utility to Media, Becomes CO Everywhere

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Tony Longo and Dan Adams, the founders of Block Avenue, are doubling down on media. Two years after launching the service as a tool to rate locations, the company has rebranded as Co Everywhere, and released a mobile app to help people explore the world around them. Users can pick a featured place, or outline a geography on a map, and peruse content from Instagram, Facebook, Twitter, Yelp, Foursquare and a other sources that come from within the area…

Street Fight Daily: Google Maps to Get Overhaul, PlaceIQ Raises $6.75M

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Maps To Get A Major Design Overhaul (SearchEngineLand)… PlaceIQ Raises $6.75 Million To Serve You Ads Based On Your Location (PlaceIQ)… Yelp and the Wisdom of “The Lonely Crowd” (The New Yorker)…

Extending User Reviews to Places, Block by Block

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Block Avenue launched last week with an offering that gives locals the opportunity to grade their neighborhoods, blocks and businesses down to the building level. Users assign grades from A to F on specific blocks and for businesses, which are displayed on maps to show the destination spots (A’s) as well as danger zones (F’s)…