Bill McFayden | Street Fight

How Santa Barbara’s Noozhawk Zeroes In on News and Profits

Tom Grubisich

How Santa Barbara’s Noozhawk Zeroes In on News and Profits

In the increasingly tough world of community journalism — where both readers and advertisers can be fickle and local advertising markets like Santa Barbara are crowded with competitors — Noozhawk succeeds because it’s not in the news business, but “the business of news.” Here, founder Bill Macfadyen explains what that means…