News & Analysis

News and Ad Industries Eye Sweeping Realignment With Users (Part 2)

by Tom Grubisich Share this  
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RJI and its collaborators believe the Information Trust Exchange is a systematic, and entirely feasible, improvement over the present patchwork identity processes that are ruining relationships among news publishers, advertisers and users.

News & Analysis

Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)

by Tom Grubisich Share this  
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The solution to digital news media’s woes, according to Bill Densmore, will necessitate a total transformation of the news industry to create more transparent and mutually beneficial relationships among publishers, users, and advertisers. It can happen through what Densmore calls the “Information Trust Exchange.”

News & Analysis

Can an ‘Exchange’ Help Solve the Problem of Monetizing Digital News?

by Tom Grubisich Share this  
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Bill Densmore, a consulting fellow at the Reynolds Journalism Institute, sees a way out of this crisis in monetizing digital news and is assembling a diverse group of experts to consider an industry-backed, collaborative effort to lead the way forward…

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