Benchmark | Street Fight

Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

Joseph Zappa

Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery… Lyft Focuses on Self-Driving Cars But Confirms It’s Gotten a Boost from Uber’s Troubles… Ad Institute Challenges Google and Facebook to Improve Measurement Standards…

7 Ways National Brands Can Localize Email Marketing Campaigns

Stephanie Miles

7 Ways National Brands Can Localize Email Marketing Campaigns

Going local with an email campaign can be as simple as segmenting lists by city and including the addresses of local stores or as involved as editing the copy to reflect regional purchasing trends and language dialects. The end goal remains the same: to ground the business in the local community and give customers a sense of trust.