News & Analysis

‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

by April Nowicki Share this  
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Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.

News & Analysis

Street Fight Daily: Nook Adds LBS, Should eBay Buy Groupon?

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Map Wars: Nook Gets Maps, Navigation, Location-Based Services, As Barnes & Noble Battles Google, Apple (Fast Company)… Dennis Crowley, Best Buy Spokesguy  (All Things D)… It’s Time For eBay To Make A Bid For Groupon (SAI)…

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