News & Analysis

‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

by April Nowicki Share this  
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Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.

News & Analysis

PODCAST: This Week in Location-Based Marketing — Nokia, Banjo

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the new map and direction functionality on the Nook; Nokia gets Groupon in a daily deals partnership and GM gets cars to detect pedestrians; plus funding news, our resource of the week and Banjo CEO Damien Patton…

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