Balihoo | Street Fight

Street Culture: Metrics for a Global Community

April Nowicki

Street Culture: Metrics for a Global Community

While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.

Local Marketing a Rising Priority for National Brands

Balihoo

Local Marketing a Rising Priority for National Brands

A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…

Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First

The Editors

Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyExpedia Buys Travelocity, Merging Two of the Web’s Biggest Travel SitesCerberus, Apollo Bidding for Digital First Media (Capital New York)… For Digital, SMBs Need Somebody—and Money—to Lean On (eMarketer)…

As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

Steven Jacobs

As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social and other locally-driven platforms. What’s more, the franchise industry — with its unique combination of scale and fragmentation — could help provide a critical stepping stone for vendors to reach the small business market…

Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up

The Editors

Street Fight Daily: Mobile Ad Revenue Hits $19B, Food Delivery Roll-Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyIAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue (AdExchanger)… Delivery Hero Joins The $1B Valuation Club As It Gobbles Rival (TechCrunch)… Yahoo Dusts Off E-Commerce Service to Juice Revenue (Wall Street Journal)…

Street Fight Daily: Square Puts ‘Business in a Box,’ Google Opens Glass

The Editors

Street Fight Daily: Square Puts ‘Business in a Box,’ Google Opens Glass

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square’s ‘Business in a Box’ Offers a Digital Register for $300 (Wall Street Journal)… Google Will Offer Its Glasses to Select Few (New York Times)… Patch Reportedly Cuts Editors in Lead Up to Pivot (Business Insider)…

Survey: 91% of Brands to Maintain or Increase Local Spend in 2013

Steven Jacobs

Survey: 91% of Brands to Maintain or Increase Local Spend in 2013

The study also found that while SEO and social media marketing dominated in 2012, more and more brands are looking to invest in new tactics in 2013. While mobile leads the way in terms of new types of marketing, over a third of brands surveyed said they wanted to use online customer reviews (31%) and local blogs (31.5%) in the coming year…

When Big Brands Go Local, They Need to Think Social

Matt Long

When Big Brands Go Local, They Need to Think Social

Social networks have become increasingly relevant in the local search space for consumers. Social’s impact on local search is far from limited to searches performed on local networks, though. It’s also impacting traditional search results, rankings and relevance. Here are three local-social tactics that need to be included in every national brand’s digital strategy…