Authentically Local Declares: ‘Local Doesn’t Scale’
by John Hazard
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What makes a media site local? Does local coverage make it local? How about a local staff? Local ads?
Actually, it’s the ownership, say the folks behind Authentically Local, a collective of 25 hyperlocal Web sites that will be announced today at the GeoWorld Summit in Brooklyn. The collective is “basically a branding campaign” that will eventually be extended to on-the-ground businesses, said Baristanet‘s Debbie Galant, one of the founders….