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Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits

Joseph Zappa

Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…

Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene

Mike Boland

Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene

What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple). 

Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice

Joseph Zappa

Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble… Report: Brands Abandoning Social Media Measurement… Microsoft’s GitHub Deal Marks Latest Shift from Windows…

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

Joseph Zappa

Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally… In the Post-Facebook Era, Publishers See Rise in Direct Traffic… Mobile App Header Bidding Expands Monetization Opportunities for Publishers…

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

Joseph Zappa

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

Joseph Zappa

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Quietly Launches Payments for Commerce… Augmented Reality Heading to 3 Billion Devices, $85 Billion in Revenue… Yelp’s Chad Richard on the ‘Decentralization’ of Reservations…

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

Joseph Zappa

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

Joseph Zappa

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

Joseph Zappa

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

Joseph Zappa

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..

Is Voice the Future of Local AR?

Mike Boland

Is Voice the Future of Local AR?

Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.

Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet

Joseph Zappa

Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zuckerberg Breaks His Silence on the Controversy Surrounding Data Security… Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases… Amazon Customer Shopping Habits Divided by Age, With Some Surprises…

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

Joseph Zappa

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….