analytics | Street Fight

Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

Anna Chandler

Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates.

Is There an SMB Analytics Market? And If So, What Should It Measure?

David Mihm and Mike Blumenthal

Is There an SMB Analytics Market? And If So, What Should It Measure?

“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”

State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

David Card

State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one of the most difficult issues facing individual companies, proving ROI to customers.

Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey

David Card

Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey

In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…

Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

Tom Grubisich

Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers

Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.

7 Tools SMBs Can Use to Track Leads

Stephanie Miles

7 Tools SMBs Can Use to Track Leads

When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.

5 Platforms That Gather In-Store Analytics from Surveillance Footage

Stephanie Miles

5 Platforms That Gather In-Store Analytics from Surveillance Footage

Nearly 64% of retailers have installed some form of IP-connected video surveillance system to protect against theft. Now, a relatively new category of hyperlocal vendors are providing businesses with new ways to capitalize on the technology they already have installed. Here are five tools that retailers large and small can use to make more strategic operational decisions based on the data they gather from video surveillance cameras…

6 Ways to Improve Business Operations Using Indoor Location Data

Stephanie Miles

6 Ways to Improve Business Operations Using Indoor Location Data

In many cases, indoor location analytics platforms take the guesswork out of operations management. Rather than guessing whether expensive in-store displays are increasing conversions, and wondering how dwell times influence sales, retailers can look at the data being spit out by their analytics platforms to find their answers. Here are six ways that businesses can use indoor location tools to improve in-store operations…

6 Ways to Use Analytics to Fine-Tune Mobile Campaigns

Stephanie Miles

6 Ways to Use Analytics to Fine-Tune Mobile Campaigns

Mobile marketing is transforming the path to purchase, as consumers rely more heavily on their smartphones when making all types of purchasing decisions. The question for marketers now isn’t whether they should launch mobile campaigns, but how they can improve the effectiveness of those campaigns going forward. Here are six strategies that marketers can use when fine-tuning their mobile campaigns…

5 Strategies for Tracking Hyperlocal Marketing Success

Stephanie Miles

5 Strategies for Tracking Hyperlocal Marketing Success

What merchants really need is a clear-cut way to compare the effectiveness of their hyperlocal marketing initiatives, so they focus their energies on the platforms that work. To answer that question, we consulted with experts from inside the industry. Here are five strategies that merchants can use to track the success of their digital marketing initiatives…