Al Franken | Street Fight

Privacy Hawks in Tow, Euclid Pushes Ahead With Offline Retail Analytics

Steven Jacobs

Privacy Hawks in Tow, Euclid Pushes Ahead With Offline Retail Analytics

Amid congressional queries and rumbles in the press over privacy concerns, Euclid is pushing ahead with its effort to bring Google Analytics to the physical world. The service, which uses wi-fi signals to provide brick-and-mortar retailers with store analytics, has released a major update, adding new metrics, industry benchmarks, and a substantial redesign to its dashboard…