Aisle411 | Street Fight

#SFSW16 VIDEO: The Virtual Reality Revolution and Its Implications for Local

The Editors

#SFSW16 VIDEO: The Virtual Reality Revolution and Its Implications for Local

With the rise of Oculus and a host of other new companies, there has been lots of talk this year about the potential local and retail implications for virtual reality and augmented reality. At Street Fight Summit West in San Francisco earlier this month, a panel examined how brands and retailers see the VR/AR opportunity.

LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest

Asif Khan

LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest

On the show: Our wrap from RetailLoco in Chicago, plus top stories of the week — including Vistar Media’s cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; and Prizm’s contextual music device…

8 Tools to Send Messages to Shoppers Based on In-Store Movements

Stephanie Miles

8 Tools to Send Messages to Shoppers Based on In-Store Movements

Forty-four percent of shoppers now say they’ve used their smartphones for product research while standing in a store’s aisles, which means marketers who fail to connect with customers through effective in-store messaging are losing out on engagement at a critical time in the buying process. Here are eight tools that merchants can use to send offers or promotions based on their customers’ real-time indoor movements…

Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location Tech

Myriah Towner

Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location Tech

The St. Louis-based company works with large retailers and small mom-and-pop shops to use indoor navigation apps to enhance the shopping experience for consumers while allowing retailers to track a shopper’s behavior in-store. In addition to a consumer-facing app, the startup, which raised $6.3 million in September, develops white-label applications for retailers, enabling clients like Home Depot and Walgreen’s to integrate indoor navigation into their existing products…

5 Tools Retailers Can Use to Create Indoor Maps

Stephanie Miles

5 Tools Retailers Can Use to Create Indoor Maps

Mobile navigation apps can easily direct consumers to a business’ front door, but once shoppers step foot inside — where the real action takes place — they’re usually on their own. Now, a handful of indoor mapping vendors are using hyperlocal technology to help retailers, malls and other large venues take the next step in guiding customers through the purchase funnel, with tools for developing interior maps that can be used to direct shoppers toward specific aisles or locations within an establishment…

Street Fight Daily: Groupon Pays Up, Yelp Shines in Apple Maps

The Editors

Street Fight Daily: Groupon Pays Up, Yelp Shines in Apple Maps

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Promising Merchants “Lowest Cost” Payments Service (And It’s Using an iPhone) (All Things D)… You May Hate Apple Maps, But the Yelp Integration is Something to Love (Venture Beat)… How Better Location Data Could Mean More-targeted Mobile Ads (GigaOm)…