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Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

Joseph Zappa

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….

Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands

Joseph Zappa

Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Duopoly Shares More Data with Brands, But There Are Snags… The Next Big Threat to Consumer Brands (Yes, Amazon’s Behind It)… Walmart Reimagines In-Store Shopping Experience with Mobile Update…

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

Joseph Zappa

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…

Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change

Joseph Zappa

Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers… Mashable Sold at Fire-Sale Price of $50 Million to Ziff Davis… Topix Was Getting Crushed by the Duopoly. Now It’s Making Millions Off Them…

Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

Joseph Zappa

Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Begins Release of Monthly Marketing Metrics Report… Blue Apron’s IPO Has No Pop But Plenty of Questions… Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention…

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

Joseph Zappa

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

Joseph Zappa

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…

Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High

Joseph Zappa

Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Grows to 1 Million Active Advertisers, Plans to Add More Data and Direct Booking… Uber Says It Just Had Its Best U.S. Week Ever Despite Controversies… The Texas Tribune is Using a Facebook Messenger Bot to Reach New Audiences…

Street Fight Daily: Yext Files for IPO, Google and Facebook Strengthen Hold on Digital Ad Market

Joseph Zappa

Street Fight Daily: Yext Files for IPO, Google and Facebook Strengthen Hold on Digital Ad Market

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York-Based Yext Files for IPO… Google, Facebook Increase Their Grip on Digital Ad Market… Snap’s Revenue Growth Looks Like It Will Come from More Ads, Not More Users…

Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy

Joseph Zappa

Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mapping Service Here Looks to Bring Location Insights, Mapping Service to China … A Brick-and-Mortar Advantage: Capitalizing on Returns to Make More Sales… Automation Gives Advertising a Moral Struggle: Is Online Reach Worth the Hurt?…

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

Joseph Zappa

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Touts Its Benefits for Hyperlocal Commerce… Facebook Reports New Issues with Ad-Counting Tools… In Smart Home Race, Microsoft, Google, Amazon Vie to Be ‘Hub of Everything You Do Online’ …

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

Asif Khan

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

Joseph Zappa

Street Fight Daily: Lyft and Uber Deploy Targeted Ads in Cars, Marketers Eager as Spectacles Hit NYC

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft and Uber Deploy Targeted Advertising on Screens in Back Seats of Rideshare Cars… As Snapchat Spectacles Hit East Coast in NYC, Marketers Like What They See… How Frequently Do Millenials Transact Via Mobile?…

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

Joseph Zappa

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

Street Fight Daily: AT&T to Acquire Time Warner, Mobile Moves to Majority of Google Ad Rev

Joseph Zappa

Street Fight Daily: AT&T to Acquire Time Warner, Mobile Moves to Majority of Google Ad Rev

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T To Acquire Time Warner, Becoming Latest Media Giant with Cross-Device Mojo… Mobile Moves to Majority Share of Google’s Worldwide Ad Revenues… How Quartz Sculpts a Global, Mobile-First Brand…

Street Fight Daily: Brands Cash In on Snapchat API, Google to Launch Click-to-Message Ads

Joseph Zappa

Street Fight Daily: Brands Cash In on Snapchat API, Google to Launch Click-to-Message Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Cash In on Snapchat’s Long-Awaited API… Google To Launch Click-to-Message Ads on Google Search in Coming Weeks… Platform Publishing Creates Challenges for Publishers’ Mobile Design…