Historically, the world of advanced analytics has been the domain of huge enterprises with large budgets. But with big leaps in AI capabilities, even the smallest business can now access insights that were previously only available to “the big guys.”
Artificial intelligence is the future of search engines. Increasingly conversational, intelligent, and visual, search engines are adapting to become the centerpiece of consumer engagement, as well as a virtually new tool for marketers. Purna Virji, senior manager for global engagement at Microsoft/Bing, broke down the AI revolution in search at Street Fight Summit Wednesday.
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“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”
Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.
The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local — however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.
The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.