Acxiom Launches InfoBase UK Purchase Transactions Street Fight

Acxiom Launches InfoBase UK Purchase Transactions

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Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward  in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…

6 Ad Networks With Targeting Capabilities

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Ad networks with advanced targeting capabilities are giving national brands and smaller advertisers a way to drive conversion rates and boost sales. By narrowing their focus and targeting specific audiences based on location, demographics, or interests, advertisers can increase the relevancy of their ads and improve click-through rates (CTRs) by a factor of 2x. Here are six ad networks that offer these targeting capabilities…