Adwords | Street Fight

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

Joseph Zappa

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…

Street Fight Daily: Yelp’s Revenue Up 40%, Amazon to Launch Shopping Channel

The Editors

Street Fight Daily: Yelp’s Revenue Up 40%, Amazon to Launch Shopping Channel

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Swings to Loss, But Revenue Jumps 40% (Wall Street Journal)… Amazon Brings Ecommerce to Fire TV and Prepares to Launch Its Own Shopping Channel (GeekWire)… New Mobile Search Startup Focuses on Apps (New York Times)…

SMBs and Self-Service: Are We There Yet?

Greg Sterling

SMBs and Self-Service: Are We There Yet?

The question of whether or when SMBs are going to self-provision online marketing has been a topic of intense debate for at least a decade. Signs now point to the emergence of solutions simple enough to make self-service viable within three to five years. Ultimately, rather than a do-it-yourself vs. do-it-for-me dichotomy, we’re likely to see an increasingly stratified local market that looks a lot like a three-cabin airplane seating chart.

How Google Is Fixing Its Small Business Problem

Steven Jacobs

How Google Is Fixing Its Small Business Problem

A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords. In 2011, the churn rate in its search advertising product spiked, leaving managers, including Joe DeMike, now the head of the customer experience lab at Google, scuttling to find a solution…

Street Fight Daily: First Data’s Turnaround, Offline Sellers’ Search Spending

The Editors

Street Fight Daily: First Data’s Turnaround, Offline Sellers’ Search Spending

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyKKR Banks on Bisignano Forging Apple Deal at First Data (Bloomberg)… More than Half of Top 25 Google AdWords Spenders Sell Mostly Offline (Screenwerk)… The Case Against Everything on Demand (Recode)…

What Do Google’s Enhanced Campaigns Mean for SMBs?

Mike Boland

What Do Google’s Enhanced Campaigns Mean for SMBs?

To wildly mixed reactions, Google last week announced a major redesign to its pervasive AdWords SEM platform. Known as Enhanced Campaigns, the redesign will force advertisers to run a single, converged — though conditionally governed — campaign across desktop, mobile, and tablet devices…

Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011

David Hirschman

Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011

A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…