*Advertising | Street Fight

Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

Rebecca Borison

Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

Street Fight recently caught up with Matt Tengler, SVP of product at Millennial Media, to talk about the way in which location figured into the company’s strategy, the impact location data could have on the broader digital advertising marketplace, and whether small business matters (yet) in mobile advertising.

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

Steven Jacobs

Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

Reports suggest that more than half of the the available mobile inventory that includes location data is incorrect. Tom Phillips, chief executive at Dstillery and an early whistleblower of online advertising fraud, says false location data in the mobile advertising industry poses as great of a threat to marketers as fraudulent traffic on the web…

Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019

Rebecca Borison

Report: Mobile Context and Location Services Market to Reach $43.3 Billion by 2019

The mobile context and location services market is set to reach $43.3 billion by 2019, according to a new report. That’s up from an estimated $12.2 billion in 2014. The report also found that by 2019, more than two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps…

ReachLocal CEO: Company Got ‘Distracted By Shiny Things’

Steven Jacobs

ReachLocal CEO: Company Got ‘Distracted By Shiny Things’

After a turbulent twelve months, which saw two founders depart and its stock price plummet, ReachLocal appears to be working on a comeback. Sharon Rowlands, the turn-around expert who took the helm as chief executive four months ago, remains as critical as anyone, but she believes that the company is on track to get things moving in the right direction in 2015…

Services Join Products in Goodzer’s Local Marketing Platform

Donna M. Airoldi

Services Join Products in Goodzer’s Local Marketing Platform

Goodzer has been making it easy for consumers to find products in local stores since launching in 2011. Soon the company will be doing the same with services. Last month Goodzer announced that it is adding “enhanced local services content” to its database of more than 2.5 billion products. The addition expands the company’s number of locations from 500,000 to 2.5 million…