A new survey released this week by the hyperlocal network Topix says what is increasingly clear in every new data that emerges: ad dollars are shifting to local, and of that, most are going online. The Topix survey of ad agencies found 90% said they are buying more local ads (“geographically-targeted”) than they ever have.
Scott Schaefer is the founder, publisher and editor of B-Town Blog, in Burien, Wash., which was named the best hyperlocal news Web site by the Society of Professional Journalists Pacific Northwest Chapter. B-Town Blog, one of six hyperlocal content sites operated by Schaefer’s LOL Dudez, aims to “report news from a ‘location-based’ perspective.” Schaefer recently spoke to Street Fight about how that “location-based” principle guides everything the site does.
At the Geoworld Summit Friday in Brooklyn, N.Y., the representatives of a dozen or more hyperlocal companies hashed through the potential and hurdles for reach the local advertising market.
Most of them sat squarely in the hyperlocal space, offering location-based data services to power publishers, marketers and deals, such as SimpleGeo, JiWire and LocalResponse. Others were there as publishers sharing their experiences, challenges and solutions, such as Baristanet and Gothamist. And mobile services and platforms naturally made up the dialogue, as well, including Goby and LoKast…