AdHance Media | Street Fight

5 Ad Exchanges for Local Publishers

Stephanie Miles

5 Ad Exchanges for Local Publishers

In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…

How Press Association Ad Networks Can Help Newspapers Compete Online

Matt Sokoloff

How Press Association Ad Networks Can Help Newspapers Compete Online

One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…