AdAge Digital | Street Fight

Walmart.com VP: For Consumers, The Digital Divide Does Not Exist

Steven Jacobs

Walmart.com VP: For Consumers, The Digital Divide Does Not Exist

In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company’s digital and physical assets…