Ad Tech | Street Fight

JustPremium CEO Details Industry Campaign Against Ads That Users Hate

Tom Grubisich

JustPremium CEO Details Industry Campaign Against Ads That Users Hate

Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.

Attribution and Measurement are Creating a Data Management Arms Race

April Nowicki

Attribution and Measurement are Creating a Data Management Arms Race

“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

April Nowicki

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”

5 Tools for Display Ad Creation and Distribution

Stephanie Miles

5 Tools for Display Ad Creation and Distribution

Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. To satisfy this need, more hyperlocal vendors now are creating tools that businesses can use to generate targeted ad content without hiring their own in-house teams. Here are five tools for display ad creation and distribution.

6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Stephanie Miles

6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.

Dealmakers: Growth Hacking with Sales Automation Technology

Charity Huff

Dealmakers: Growth Hacking with Sales Automation Technology

We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to leverage content, data, and analytics to create an efficient, effective lead pipeline. Investors are turning their attention to this opportunity, pouring money into and acquiring companies that facilitate sales and marketing automation. What distinguishes the companies receiving investment dollars this year is that they uniquely embrace the concept of “growth hacking.”

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Stephanie Miles

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.

Zenchef CEO: The Restaurant Tech Sector Is Booming

Annie Melton

Zenchef CEO: The Restaurant Tech Sector Is Booming

French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun said “the key in this market is distribution.”

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

David Card

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

Small businesses continue to be in love with social media. In the first in a series of surveys Street Fight will be conducting with Alignable, we asked approximately 100 small business owners to rate their most effective marketing tools and tactics among a list of a dozen. Two-thirds of respondents selected social media as one of their top three. SEO and email rounded out the list of leading techniques.

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

Annie Melton

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.

Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback

The Editors

Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon to Cut 1,100 Jobs, Pull Out of 7 Countries (Chicago Tribune)… The Resurrection of LivingSocial (DCInno)… The Commoditization of Ad Tech — How the Cross-Device Landscape is Going to Get Worse Before It Gets Better (Medium)…

7 Tools SMBs Can Use to Track Leads

Stephanie Miles

7 Tools SMBs Can Use to Track Leads

When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

David Hirschman

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…