Ad Blocking | Street Fight

Street Fight Daily: Apple Working on Major Siri Update, Facebook to Boost Branded Content

The Editors

Street Fight Daily: Apple Working on Major Siri Update, Facebook to Boost Branded Content

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Working on an AI System that Tops Google’s and Everyone Else’s… Facebook Set to Foster Popularity of Branded Content… The Facebook Papers Part 4: What’s a Publisher to Do?…

Street Fight Hyperlocal Analyst Predictions for 2016

Noah Elkin

Street Fight Hyperlocal Analyst Predictions for 2016

With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.

Ad Blockers: One Big Distraction from the Real Issue

Mike Boland

Ad Blockers: One Big Distraction from the Real Issue

In a year of overblown topics, the grand prize goes to mobile ad blockers. The backlash is not only disproportionate to real impact but also has fueled the wrong conversation. Instead of fighting ad blockers — or fueling them in the case of biased reports — the ad industry should ask itself how it got in this position to begin with.

Street Fight Daily: Amazon Could Launch Air Delivery Service, Yelp’s Stoppelman Goes After Google

The Editors

Street Fight Daily: Amazon Could Launch Air Delivery Service, Yelp’s Stoppelman Goes After Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon in Talks to Launch Its Own Air-Cargo Business (Seattle Times)… Google Has Lost Its Mind, Says Yelp CEO Jeremy Stoppelman (Recode)… Etsy Launches Trendy Local Maker Guides for U.S. Cities (The Next Web)…

Local News Media on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

Tom Grubisich

Local News Media on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

Ad blocking on mobile has been in the spotlight since Apple launched its iOS 9 operating system in September. “The loss from ad blockers appears to be more of an opportunity loss for publishers than an actual revenue loss,” said Thomas Sly, E. W. Scripps Co. vp of digital revenue and chair of the Local Media Consortium committee established to respond to the ad-blocking threat.

Street Fight Daily: Social Networks Struggle with Ecommerce, Nextdoor’s ‘Neighborhood Favorites’

The Editors

Street Fight Daily: Social Networks Struggle with Ecommerce, Nextdoor’s ‘Neighborhood Favorites’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Networks Face Obstacles in Road to Ecommerce Domination (Gigaom)… Nextdoor’s ‘Neighborhood Favorites’ Gets Closer to a Business Model (Local Onliner)… Millennials’ Growing Distrust of Plastic Cards Paves Way for Digital Payments (Marketing Land)…

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

The Editors

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said to Plan Another $1 Billion in Fundraising (New York Times)… Amazon May Be Building a Team That Will Help It Replace FedEx and UPS (Business Insider)… Mobile Payments Will Triple in the U.S. in 2016 (eMarketer)…

Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini

The Editors

Street Fight Daily: IAB Accepts Blame for Rise of Ad Blockers, Analyzing Yahoo Gemini

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

Tom Grubisich

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

The impact of Apple’s decision to allow ad blocking apps on devices running the latest version of the company’s mobile operating system continues to reverberate across the advertising and publishing landscape. A recent report by web design and development agency 10up predicts potentially steep revenue losses for publishers. Both advertisers and publishers are closely monitoring user adoption of ad blocking apps and considering possible responses.

Street Fight Daily: Amazon Launches Etsy Competitor, Controversial Verizon ‘Supercookie’ Is Back

The Editors

Street Fight Daily: Amazon Launches Etsy Competitor, Controversial Verizon ‘Supercookie’ Is Back

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Challenges Etsy with Strictly Handmade Marketplace (New York Times)… Verizon to Combine Its ‘Supercookie’ Data with AOL for Online and Mobile Targeting (Marketing Land)… Why a Twitter/Square Hookup Would Make Sense for SMBs (AdExchanger)…

Street Fight Daily: Postmates’ Super-Speedy Food Delivery, Apple Approves Native Ad Blocker

The Editors

Street Fight Daily: Postmates’ Super-Speedy Food Delivery, Apple Approves Native Ad Blocker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Takes on Uber and Sprig with Quick Food Delivery Service Pop (Recode)… Apple Approves an App That Blocks Ads in Native Apps (TechCrunch)… Amazon Commands Almost Half of All Product Searches, and Marketers Are Ignoring Omnichannel (VentureBeat)…

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

The Editors

Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

The Editors

Street Fight Daily: Thumbtack Is Now a Unicorn, Amazon Leverages Existing On-Demand Workforce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack Becomes Latest Unicorn, Raises $125 Million at $1.25 Billion Valuation (Forbes)… Amazon Taps ‘On-Demand’ Workers for One-Hour Deliveries (Wall Street Journal)… Walmart Doubles Down on Online Grocery Shopping with Curbside Pickup (TechCrunch)…

Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads

The Editors

Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and Facebook (Business Insider)… App Search Engine Quixey Now Taking a Crack at Mobile Ads (Recode)… Shopify Partners with U.S. Postal Service to Woo More Retailers (Reuters)…

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

The Editors

Street Fight Daily: Mobile Wallets Can Guide Search’s ‘Next Moment,’ BuzzFeed Wants to Go Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, GPS and Beacons: How to Dominate the ‘Next Moment’ of Local Search (Search Engine Land)… BuzzFeed Is Planning to Enter the Local News Game in the U.K. (Nieman Lab)… Grubhub, DoorDash, and Caviar Hit with Worker-Misclassification Complaints (San Francisco Business Times)…

Street Fight Daily: Understanding the Decline of Search, Ad Blocking App Creator’s Second Thoughts

The Editors

Street Fight Daily: Understanding the Decline of Search, Ad Blocking App Creator’s Second Thoughts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Search Business Might Not Be as Water-Tight as People Think (Business Insider)…The Creator of the iPhone’s Top-Selling Ad Blocker Pulled His App off the Market (AdWeek)… Target Wants to Turn Minneapolis into a Mini-Silicon Valley (Fortune)…

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

The Editors

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… You Can Now Get Your Prescriptions Delivered to You Within an Hour from Walgreens (Business Insider)… Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)… Why Ad Blocking Is Good News for Almost Everyone (Ad Age)…