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The Future of Local Tech: Agenda
• June 3, 2014 •
Conference at TerraSF in San Francisco
Closing Party by Bing at The Bubble Lounge
8:00-9:00 a.m. Registration and Breakfast
9:00 – 9:10 a.m. Opening Remarks – Laura Rich, CEO, Street Fight
9:10 – 9:40 a.m. Morning Keynote – “Engaging the Mobile Consumer”
* Patrick Gauthier, GM Emerging Retail Services, PayPal
9:40-10:10 a.m. Panel — Local Data and Retail: Rethinking the Store of the Future
After years of losing market share to the ecommerce industry, the brick-and-mortar shopping experience is on the verge of its own revolution. New mobile technologies have opened the door for retailers to bridge the gap between their digital and physical assets, bringing the intelligence of an Amazon to the aisle. Panelist discuss the impact of these new technologies, and the changing vision of tomorrow’s smart stores.
* Steven Jacobs, Deputy Editor, Street Fight (moderator)
* Nicholas Cabrera, SVP Product, Westfield Labs
* Margot Langsdorf, VP Client Services, Shopkick
* Jeff Henckels, Director of Product Management, Qualcomm Research
10:10-10:30 a.m. Presentation – Ted Zagat, SMB Ads, Facebook
10:30-11:00 a.m. Mid-Morning Break
11:00-11:30 a.m. Panel — Using Mobile to Connect Content and Commerce
The mobile wallet isn’t here yet, but the smartphone is still the buying device. Studies show that the mobile consumers tend to make purchases at much faster rates than desktop users, often researching and buying in one continuous motion. Panelists will discuss the changing path to purchase, and the opportunity to rethink how they interact with a mobile-first consumer.
* Bill Dinan, CEO, Telmetrics (moderator)
* Allison Checchi, CMO, YP
* Steve Schneider, President, Gilt City
* Ben T. Smith IV, CEO, Wanderful Media
11:30-11:45 a.m. Ideas and Insights from #SFSW14 Sponsors – “Duplicate Listings and How They’re Created Created”
* Christian Ward, EVP Partnerships, Yext
11:45 a.m.-12:15 p.m. Panel — Creating Communities Around Local Content
Local publishing is no longer just about delivering relevant content to targeted audiences — it’s also about developing local affinity groups and deepening their interaction with your brand. It’s a 360-degree relationship. This panel will look at how publishers and tech companies are creating local communities around local content, and how those communities can be leveraged over time.
* Mark Glaser, Editor, PBS/MediaShift (moderator)
* Sarah Leary, Co-founder, Nextdoor
* David Payne, Chief Digital Officer, Gannett
12:35-1:15 p.m. Lunch sponsored by Telmetrics
1:15-1:30 p.m. Presentation – “The Commerce Graph”
* Steven Jacobs, deputy editor, Street Fight
2:00-2:30 p.m. Panel — How Brands Can Tap Into Mobile’s True Native Experience
For brands, the smartphone has created a unique opportunity to communicate directly with a consumer as they move throughout their day. However, in order to succeed on mobile, marketers need to build contextually sensitive experiences, in which messaging is in lock-step with the world — not just the app — around them.
* Asif Khan, President, The LBMA (moderator)
* Jordan Grossman, Head of U.S. Sales, Waze
* Chris Beck, Founder, 26 Dot Two
* Dan Weiner, VP Sales (West Region), Pandora
2:30-2:40 p.m. Ideas and Insights from #SFSW14 Sponsors — “Giving Complete Control to the Local Advertiser”
* Payam Zamani, CEO, Reply
2:55-3:25 p.m. Panel — Hot, Local Action
Sure, smartphones are great for finding a nearby restaurant or getting an Uber car, but the true innovation was making it easier for all of us to hook up. In this panel, two of the most popular location-based dating apps get up-close and personal, exploring the exploding $2B+ local, mobile personals industry — and what other local marketers can learn from their successes. Find out how these apps are spreading the local love.
* Andrew Shotland, Proprietor, Local SEO Guide (moderator)
* Jonathan Badeen, Co-founder, Tinder
* Steve Levin, Global Head of Sales, Grindr
3:20-3:50 p.m. Afternoon Break
3:50-4:05 p.m. Presentation — “Search at Airbnb: Where Global Meets Local” — Maxim Charkov, Engineering Manager, Airbnb
4:25-4:55 p.m. Panel — Investing in Hyperlocal Companies: Where’s the Big Growth?
Investors often see pitches from the hottest local startups years before they debut on the scene — and get to vote with their wallets to determine where the industry will go next. This panel will look at what types of hyperlocal companies the investment community are most interested in, and where they think we’ll find the next billion-dollar local startup.
* David Hirschman, COO, Street Fight (moderator)
* Jim Scheinman, Founder, Maven Ventures
* Raj Kapoor, CEO, Fitmob
* Jared Fliesler, General Partner, Matrix Partners
* Winner of SpinGo “Live It Out” giveaway announced *
5:20-7:30 p.m. Yext Cocktail Reception at TerraSF
7:30-9:30 p.m. Closing Party at the Bubble Lounge powered by Bing