OCT. 20TH, 2015 • Tribeca
Local startups have reached a sort of tipping point — to go big, or go home. But is the choice to go deeper, honing and perfecting a best-in-class, single product? Or leverage the customer base and develop (or acquire) adjacent products? At the fifth annual Street Fight Summit in New York City, panels and presentations will explore the future of beacons, retail marketing, the changing programmatic landscape, where investors are putting their money, and the nascent battle in mobile. In the connected local economy, the broad will meet the deep, but it’s still anyone’s game.
The conference will feature original benchmarking data with input from the industry (participate here). It will also showcase some of the leading products and services for local businesses in the first-ever Local Visionary Awards.
As always, Street Fight Summit offers unparalleled content and crucial networking opportunities. Don’t miss insights from participants and attendees from Google, Yelp, Procter & Gamble, Foursquare, AOL, Mapquest and more.
Venue: THREE-SIXTY, 10 DESBROSSES STREET, NEW YORK, NY 10013
Doors open at 8am • Program begins at 9am • Cocktail Reception from 5:20-7pm
Come be part of the conversation with Street Fight and these industry leaders as we discuss the future of the rapidly evolving hyperlocal marketing industry.
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Laura Rich,email@example.com, 303-551-7566
This year’s Street Fight Summit will continue to look at the Connected Local Economy, leading a thoughtful discussion of the ways in which connectivity and the intelligence of the Web are changing marketing and other interactions between businesses and local consumers.
8:00-9:00 a.m. Registration and Breakfast
9:00–9:10 a.m. Opening Remarks – Laura Rich, CEO, Street Fight
9:10–9:30 a.m. Morning Keynote – Josh McCarter, CEO, Booker
9:30-10:00 a.m. Panel — Do Vertical Approaches to Local Inevitably Become Horizontal?
Locally-focused companies often get their start by building point solutions for small businesses — they start as a way to solve a specific problem for a specific market. But finding scale often means these companies see the need to bolt on many disparate services in order to become an “all-in-one” solution for all of a small business’s needs. This session will look at the strategy of becoming an all-in-one: How do you decide whether to partner or build? Are there some starting points (say payments vs. SEO) that are easier to build off of? And what types of services are table stakes for a company serving SMBs?
* Noah Elkin, managing editor, Street Fight (moderator)
* Sharon Rowlands, CEO, ReachLocal
* Jason Richelson, Co-founder and CSO, ShopKeep
* Angus Davis, CEO, Swipely
10:00-10:15 a.m. CPGs in Focus — Hyperlocal Marketing Without a Location
* Ajay Kapoor, global business solutions, Procter & Gamble in conversation with Michael Learmonth, global tech editor, International Business Times
10:15-10:30 a.m. Presentation – Technologies and Tactics for the Connected Local Economy
The intersection of 3 technologies is energizing the hyperlocal economy — new marketing tech, mobile, and next gen point-of-sale systems. Will local businesses finally connect the dots between marketing and commerce, and between front- and back-office technologies? We’ll present brand-new executive survey data to help make the case.
* David Card, Research Director, Street Fight
10:30-10:55 a.m. Mid-Morning Break
10:55-11:20 a.m. Two Presentations
* Eric Groves, CEO, Alignable: “The Evolution of Selling to Local Businesses”
Finding the optimal mix of acquisition strategies is both an art and a science. Groves, who led Constant Contact’s go-to-market strategies for over a decade, will share some of the key learnings from their success and some thoughts about the future.
* Walter Sabo, CEO, HitViews: “Radio: Hyperlocal By Law”
Radio is the first electronic medium to thrive in a hyperlocal economy. For 100 years radio stations have generated 34-50% positive cashflow relying almost exclusively on the demands of local advertisers. To succeed in using hyperlocal strategies, it is more important to understand the buying parameters of the advertiser than the delivery method. Moving from computer science to customer education and service will be the pathway to profits. This session shares the experience learned by the radio business in maintaining its local ad revenue.
11:20-11:50 a.m. Panel — How the New Generation of Mobile Search Is Changing Everything
Digital search developed on the desktop as an extension of traditional directories — with online listings replacing classified ads and yellow pages for consumers looking for local products and services. But the architecture of mobile search has begun to upend the previous paradigms, with consumers increasingly toggling app-to-app, seamlessly connecting desire to fulfillment on the local level. This panel will look at how search is evolving, and what it means for companies which had built around advertising and directories.
* David Card, research director, Street Fight (moderator)
* Chris Cunningham, director of mobile, ironSource
* Naomi Makofsky, strategic product partnerships, Google
* Peter Curzon, director of business development, Yelp
11:50 a.m-12:05 p.m. Ideas and Insight From #SFSNYC Sponsors — “The Future of Mobile Audience Engagement”
We live in a mobile-dominated world, but the techniques marketers use to engage with digital customers on desktop don’t always translate, leaving critical mobile audiences out of reach. For example, customers visiting physical store locations is the strongest signal of offline customer intent, yet there hasn’t been an effective way for businesses to engage with this high-value mobile audience. In this session you’ll learn about cutting edge technology that’s revolutionizing the way marketers engage with their mobile audience and drive offline interactions.
* Howard Lerman, CEO, Yext
12:05-12:15 p.m. Ideas and Insight From #SFSNYC Sponsors — “Now That We Have Your Attention – Guiding SMB’s With Their Data”
Every day Perch scans the ongoing social, reputation, and consumer buzz activity of 400K SMBs. We’ve learned a thing or two and we’re stepping up how we apply activity and performance data to guide and nurture SMBs down an action path to outpace their competitors. This session will share experiences with insights into what’s really happening out there.
* Perry Evans, CEO, Closely
12:40-1:20 p.m. Lunch
1:20-1:50 p.m. Panel — How Big Will Digital Media’s Gains Be in the 2016 Election?
With each election cycle, we see a larger and larger percentage of campaign spend go to digital and mobile — and the precision with which voters are micro-targeted becomes even more intricate. This session will look at how political advertising has changed in the past four years, where the buys most likely will be on local digital and mobile; and what campaigns are eying as the best new ways of targeting voters.
* David Hirschman, COO, Street Fight (moderator)
* Elizabeth Wilner, SVP Political, Kantar Media
* Carol Davidsen, VP Politics, Rentrak
* JC Medici, Director of Politics, Rocket Fuel
1:50-2:00 p.m. Ideas and Insight From #SFSNYC Sponsors — “The $4 Trillion Opportunity: Tracking Online Ads to Offline Purchases”
94% of commerce is still offline – over $4 trillion in spend a year. How can we solve the issue of tracking a consumer seeing an ad online but then making a purchase offline? Business want answers, in real time, before they “waste” more money in online ads.
* Jon Carder, CEO, Empyr
2:00-2:10 p.m. Ideas and Insight From #SFSNYC Sponsors — “MapQuest + Location: From Here to There, and Everywhere in Between“
As growth continues with geo-location targeting and visitation attribution through mobile devices, MapQuest looks to take advantage of its mapping and locations services combined with its unique user behaviors it obtains – where are they planning to go (a.k.a. routes and local search) and refined location data (includes speed, bearing, altitude with granular lat/long). This creates unique and dynamic opportunities in the marketplace in location based-advertising and local market intelligence.
* Donnie Yancey, COO, Mapquest
2:10-2:40 p.m. Panel — Is On-Demand Everything Really Necessary in Local Commerce?
Over the past year, startups everywhere have rushed to craft Uber-for-X solutions, seeking to make everything from massages to housecleaning to doctors “on-demand.” Certainly Uber’s technology connecting consumers and providers based on proximity is a powerful model for local commerce — but it doesn’t necessarily translate into every different local vertical. This panel will look at the development of the on-demand economy, and seek to uncover some of the aspects that might predict whether an on-demand concept is likely to be a winner.
* Laura Rich, CEO, Street Fight (moderator)
* Mike Jaconi, CEO, Button
* Chris Spanos, CEO, Urgently
* Toby Hervey, VP Expansion, Pager
2:40-3:10 p.m. Presentation of the 2015 Local Visionary Awards
3:10-3:30 p.m. Afternoon Break
3:30-4:00 p.m. Panel — The ‘Connected Store’ — Is It Finally Happening?
Retail futurists have been talking about the “connected store” for years now — where consumers are guided effortlessly through the aisles, and excess inventory is discounted and presented to shoppers most likely to be interested. Meanwhile, on the corporate level, executives have been looking for new ways crunch data about shoppers and inventory and make better decisions. It has been a year of much talk about beacons and in-store systems — but are these technologies really helping retail enhance its bottom line?
* Evan Neufeld, principal analyst, Storyline Development
* Gwen Morrison, co-CEO, The Store/WPP
* Steve Cheney, co-founder and SVP, Estimote
4:00-4:35 p.m. Local Startups Showcase
Introduction from Jeff Khadavi, President of Data Licensing, Infogroup
* Jonathan Swerdlin, CEO, Ocho
* Navid Hadzaad, CEO, GoButler
* Skyler Sutton, CEO, RAIN
* Phillip Perkins, CEO, Blockfeed
* Zander Adell, CEO, Doorman
4:35-4:55 p.m. Panel — Where Are Today’s Billion-Dollar Local Opportunities?
The investment community often sees pitches for new local ideas years before they explode onto the scene and upend the local industry. In this session, two top investors with an eye toward local will talk about what they’re seeing in the marketplace, which concepts are hot, and which are likely to fade away.
* Jason Abbruzzese, Mashable (moderator)
* Satish Dharmaraj, Partner, Redpoint Ventures
* Howard Morgan, Partner, First Round Capital
5:20-7:00 p.m. Cocktail Reception at 360 Degrees