Street Fight Summit 2013 - Oct. 24-25, 2013 - New York - Agenda | Street Fight


Street Fight Summit - NYC

Program Agenda

The theme of this year’s Street Fight Summit is Unlocking the Local Web and there couldn’t be a better time for it.  The past few years have seen intense levels of creativity as hyperlocal companies have built out platforms and strategies that disrupt the traditional ways that businesses interact with local consumers. That groundwork is now firmly in place, giving way to new opportunities to present a full breadth of solutions to marketers. Companies are finding scale in aggregated hyperlocal markets, building out targeted products or entering into strategic partnerships. We are still in a very nascent stage, with our greatest growth on the horizon for companies that recognize the interconnectedness of the local ecosystem. Reserve your spot today!



8:00-9:00 a.m. Registration and Buffet Breakfast

9:00-9:10 a.m. Opening RemarksLaura Rich, CEO, Street Fight

9:10-9:40 a.m. Morning Keynote “Putting Location Into Context”Brent Hieggelke, CMO, Urban Airship
Location really is what makes mobile, mobile. Armed with the ultimate utility at their side, the majority of smartphone owners are soaking up real-time, location-based information. For businesses, this new ritual offers the prospect of reaching audiences whenever and wherever they are. This session will explore both tried-and-true and emerging contextual inputs that will enable businesses large and small to move the industry forward.

9:40-10:20 a.m. Panel – Redefining Search In The Age of Commerce
Local search doesn’t end at content anymore. Thanks to an explosion of local commerce platforms over the past few years, consumers expect to be able to not only find and discover, but order, reserve, and buy goods and services locally without leaving a search results page. The panel of industry insiders discuss the evolving role of search in the local stack, and strategies for the industry to adapt.
* Andrew Shotland, Proprietor, LocalSEOGuide (moderator)
* Peter Curzon, Business Development, Yelp
* Duane Forrester, Sr. Product Manager, Bing
* Christian Ward, EVP Partnerships, Yext

10:20-10:40 a.m. Mid-Morning Break

10:40-11:20 a.m. Panel – Building an Offline Metric for Mobile Marketing
With most conversions happening offline, mobile-local marketing has been hampered by an inability to track the full value of a campaign. In order to convince brands that location-based targeting techniques are worth the investment, mobile advertising firms are developing innovative metrics capable of measuring offline conversions well after a user closes an app. Our panel will discuss the newest advances in these technologies, what works and what doesn’t, and the best way to put a dollar sign on mobile ads down the road.
* Gavin Dunaway, US Editor, AdMonsters (moderator)
* Lee Karchawer, National Mobile Sales Director, Placecast
* Duncan McCall, CEO, PlaceIQ
* Carolyn Eckhaus, Head of Data Management & Analytics, MapQuest

11:20-11:40 a.m. Ideas and Insights from #SFSNYC Sponsors
* Gideon Rubin, CMO, Local Market Launch
* Brendan King, CEO, VendAsta

11:40 a.m.-12:20 p.m. Panel: Driving National Campaigns to the Local Level
For big brands, the web offers an unprecedented opportunity to engage with the local consumer at a national scale. Whether it’s through mobile advertising, social media, or local commerce, brands can message, interact and sell to consumers locally in ways that were traditionally reserved for the neighborhood mom-and-pop shop. Panelists will discuss the growing role of local marketing in national ad spend, and the opportunities and challenges facing brands in creating a local-first approach.
* Michael Learmonth, Deputy Managing Editor, Advertising Age (moderator)
* Jamie Tedford, CEO, Brand Networks
* Luke Edson, VP National Markets, YP
* Rajen Ruparell, SVP Global Sales, Groupon

12:20-1:10 p.m. Buffet Lunch

Lunch Program: 12:30-12:50
* Neg Norton, President, Local Search Association
* Matt Booth, CEO, Solfo

1:10-1:40 p.m. Afternoon Keynote Jim Moran, co-founder, Yipit
An update on local deal industry dynamics using Yipit’s dataset and industry insights.

1:40-2:00 p.m. Ideas and Insights from #SFSNYC Sponsors
* Chris Mancini, CMO, Reply! “Performance-Based Marketing”

2:00-2:40 p.m. Street Fight – Hyperlocal Publishing in Search of Scale
* David Hirschman, COO, Street Fight (moderator)
* Jeff Jarvis, Author, BuzzMachine
* Ezra Kucharz
, President, CBS Local Digital Media

2:40-3:00 p.m. Networking/Cell Phone Break

3:00-3:50 p.m. Hyperlocal Startup Showcase
* Laurel Touby
, startup investor/founder/advisor (moderator)
* Jeremy Kagan
, CEO, Pricing Engine
* Dan Ryan
, CEO, Bytelight
* Lee Hnetinka
, Co-founder, WunWun
* Sean Barkulis
, CEO, UPlanMe
* Matt Voigt
, CEO, Saambaa
* Jay Lee
, CEO, Smallknot

3:50-4:30 p.m. Panel: The Billion-Dollar Opportunities in Hyperlocal
Venture Capital looks for billion dollar exits, and earlier this year Google bought Waze, a the geographical-based navigation application, for almost $1 billion. Location-based social networking site Foursquare is valued at $700 million. This panel of leading VCs will discuss how investors view hyperlocal and location-based services.
* Jason E. Klein, CEO, On Grid Ventures (moderator)
* Matt Turck, Managing Director, First Mark Capital
* Ben Siscovick, Partner, IA Ventures
* Scott Wolfgang, Partner, Quotidian Ventures

4:30-5:00 p.m. Fireside Chat – LivingSocial at a Crossroads
* Laura Rich, Co-founder, Street Fight (interviewer)
* Tim O’Shaughnessy, CEO, LivingSocial

5:00-7:00 p.m. Cocktail Reception at Three-Sixty Gallery, Sponsored by VendAsta



8:00-9:00 a.m. Registration and Buffet Breakfast

9:00-9:10 a.m. Opening RemarksDavid Hirschman, co-founder, Street Fight

9:10-9:40 a.m Morning Keynote – “Small Business + Big Data = Big Business” – Seth Priebatsch, CEO, LevelUp
There’s a growing trend of large of big-box retailers and e-Commerce giants using Big Data to grow their business, but can SMBs use Big Data, too? It may not always be clear how SMBs can access data or make it actionable, but that doesn’t mean they should be left behind. In this session, LevelUp’s chief ninja will dive into how SMBs are beginning to track their customers effectively no matter how they interact with their business (in-store, in-app, online) and using the Big Data technique pioneered by the giants to grow their bottom line.

9:40-10:20 a.m. Panel – Partnerships: Building the Links in the Local Web
As the local industry matures, interoperability is quickly becoming the killer feature. From local search companies to to payment and delivery firms, there’s a massive opportunity for companies to reach across their silos, and partner with complementary services to improve the overall consumer experience and reduce sales costs. Our panel of experts will discuss the opportunities in creating partnerships; tactics for startups to pique the interest of the big players; and how to know whether partnering or building is the way to go.
* Steven Jacobs, deputy editor, Street Fight (moderator)
* Ohad Tzur, North America Laad, Google/Wildfire
* Jed Kleckner, CEO,
* Aron Schwarzkopf, CEO, Leaf

10:20-10:30 a.m. Ideas and Insights from #SFSNYC Sponsors
* Howard Lerman, CEO, Yext: “The Localization Opportunity”

10:30-10:40 a.m. Mid-Morning Break

10:40-11:20 a.m. Panel – Creating Communities Around Hyperlocal News and Information
Running a hyperlocal news site is a hands-on business that requires publishers and editors to develop deep relationships in communities in order to build revenue and a strong reader base. Often, newly launched sites compete with established (though perhaps fading) traditional media brands, and need to bring the community into their orbit. This panel will look at the best strategies for creating content and developing outreach that aligns with the needs and character of the community being served.
* Rick Robinson, Adviser, Street Fight (moderator)
* Heather Grossmann, Associate Publisher,
* Scott Brodbeck, Publisher, ARL Now
* Julie Brooks, Publisher,

11:20-11:30 a.m. Ideas and Insights from #SFSNYC Sponsors
* Greg Goldfarb, CEO, Flint

11:30 a.m.-12:00 p.m. Panel – Walking the Location Privacy Tightrope
Location can provide real value to consumers, but concerns about location privacy are already creating a backlash. Critics worry about tracking, discrimination, embarrassment, government access to the data and other fears. Which concerns are real and which are hype? How can companies roll out the use of new technologies in a way that maintains consumer trust? This panel will look at best practices for mobile advertising, retail location analytics and other location services to explain how industry and policy leaders are navigating these issues.
* Jules Polonetsky, executive director, Future of Privacy Forum (moderator)
* Will Smith, CEO, Euclid Analytics
* Adam Towvim, VP Business Development, JumpTap

12:00-12:20 p.m. Location Privacy and ConsumersChuck Schumer, D-NY, U.S. Senate

12:20-1:00 p.m. Buffet Lunch

1:00-1:40 p.m. Panel – Engage: Moving Beyond the Digital Punchcard
Gone are the days where the only record of a visit to a local business was a credit card transaction, loyalty punch, or cash receipt. Now, from our search for a business, to the aisles we roam in the store, to the goods and services we purchase, our activities become user profiles, cookied paths and stored purchase history that help real-world businesses to create new ways get us to come back and keep spending.
* Greg Sterling, Principal, Opus Research (moderator)
* Alexis Rask, CRO, Shopkick
* Joel Hughes, SVP Strategy, Constant Contact
* Logan LaHive, CEO, Belly

1:40-2:20 p.m Panel – How Big Data Is Revolutionizing Retail
Retail is moving from being about national scale of product buying, promotion and advertising to rapidly becoming a business fueled by specific local insights and real-time data — making every chain store operate more as a one-store operation. Panelists will look at how location and other data is reshaping the way retailers are doing business.
* Doug Stephens, CEO, Retail Prophet (moderator)
* Larry Promisel, SVP Digital Commerce, Camuto Group
* Alexei Agratchev , CEO, RetailNext
* Wesley Barrow , CRO, Nomi