Street Fight Events

October 2011 - Street Fight Summit 2011, New York City

At Street Fight’s kick-off conference in October 2011, speakers and attendees discussed the topics that will shape a lasting, sustainable new landscape for local online marketing. Topics focused on: Finding new ways to earn revenue, or better leveraging existing channels; discovering which technologies translate into income, and which partnerships work best.

Read what others have said about the event, catch up on panel discussions from the show, and learn more about the program and speakers.

June 2012 – Street Fight Summit West, San Francisco

Combining presentations and formatted debates, this one-day conference will look at the macro ideas shaping the evolution of hyperlocal business with  a particular spotlight on cutting-edge local apps and platforms, and strategies guiding the top companies working in hyperlocal technology. How will content blend with commerce to take legacy news companies into the (profitable) digital age?  How will customer loyalty programs complement daily deals? In a post-check-in world, are consumers really comfortable having their location tracked 24/7?

Street Fight Summit West is about big ideas. It’s about being ahead of the curve and anticipating disruptive changes on the horizon. To be announced March 2012.

October 2012 – Street Fight Summit 2012, New York City

The second annual flagship event, Street Fight Summit will highlight the best ideas in the industry. Here is more information about  Street Fight’s kick-off conference in October 2011.

June 2013 – Street Fight Summit West, San Francisco

October 2013 - Street Fight Summit 2013, New York City

And more: one-day intensives focused on local merchant education; advertiser education; and workshops on selling strategies.

Join top hyperlocal execs for strategy, ideas and networking. Register today!

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Street Fight Insights: ‘The Local Merchant’

Street Fight's white paper research report is a playbook for anyone looking to succeed in the hyperlocal marketing ecosystem. Combining research from over 50 interviews with expert analysis, the report provides key insight into an exploding market opportunity. Buy your copy today!

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Why Check In?

“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.

Sponsored Post: Improving Online Offers

Although couponing has gained mainstream acceptance, coupons have proven an inefficient way to redeem an offer. In a new white paper OfferWise offers guidance on integrating mobile and in-store experiences; creating trackability; and thrilling shoppers.

Facebook Connect & Local

Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.

The ‘Twisted Thinking’ Behind SMB Self-Service

Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."

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