Getting the Most out of Hyperlocal Social Media Marketing


We asked 500+ small businesses to tell us how they use social media marketing today. We delved into their familiarity with the tools and found out which ones they use, their perceptions of effectiveness, and, most importantly, the bandwidth they have to get the job done — the DIY or DIFM question. We’ve compiled their insights into this easy-to-digest report complete with analysis, case studies, and best practices.

Get your copy of this handy report for a hands-on understanding of the way local businesses use social media.



Social Media Report TOC

Exclusive Insights into Merchants’ Social Media Mindset

This report focuses on a key pain point in the local marketing ecosystem: social media marketing. Find out which tools merchants use, their perceptions of ROI, and what it will take to win the business of this diverse, often elusive customer base.

What you’ll get: 

  • Understand how merchants are using social media, what tools they’re using
  • Gain insights into their mindsets, marketing outlook, and budgets
  • Learn where merchants’ expectations for social media diverge from perceived ROI
  • Get recommendations on best practices as well as low-cost social media management platforms and marketing dashboards that can help maximize campaign resources


Looking for fresh stats for your next presentation?


The Local Merchant Report Presentation Deck includes 38+ charts and graphs from the full-length 2015 Local Merchant Report formatted to make your next deck look as stunning as it is informative.

Click here for more details.