Essay: Attribution is Next
Neil Sweeney, Freckle IoT
The companies who prove that their media is better at driving in-store visits will reap the benefits from an industry that has longed for this metric. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs. The days of self-measurement are over. Read more.
As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into the crystal ball and offer prognostications for what they thought would be the biggest story (or stories) in local in 2017. We ran their outlooks in two installments, here and here
Sponsored post: If 2016 was any indication of the fast-paced world of digital marketing, 2017 is sure to be another wild ride. To help businesses of all sizes keep up with the constantly changing technology, Vivial has put together our top five digital marketing trends and predictions for the new year. Read more.
Research: The State of Hyperlocal 2017
David Card, Street Fight Insights
The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The analysis and data in this report provide an essential strategy document for any business operating in the Connected Local Economy. Download the report here.