5 Questions for Grant Ritchie of Locationary
This is the tenth in a series of Q&As with leaders / up-and-comers in the local space.
Who he is: Grant Ritchie, CEO of Locationary
What he does: A serial entrepreneur, Ritchie is a lawyer and technologist whose day-to-day includes providing Locationary oversight, guidance and direction over operations and technology systems. Prior to Locationary, Grant was a commercial and technology lawyer at a large Toronto firm and was part of the founding team that built and launched several online businesses including Moola.com (a game network with over 430,000 registered members) and CanadianHotelGuide.com…
5 Questions for Jack Eisenberg of MapDing
This is the ninth in a series of Q&As with leaders / up-and-comers in the local space.
Who is he: Jack Eisenberg
What does he do: One of two founders of MapDing (formed last September and self-funded) Jack calls himself a serial entrepreneur who wants to make life easier through mobile technology. “In a previous life, I published a year’s worth of research across Japan and the Netherlands on immigration. I also worked in city government, political consulting, and as an ESL teacher at a non-profit,” he said. The Chicagoan also notes “I will always be an autodidact.” OK!…
5 Questions for Lenny Rachitsky of Localmind
This is the seventh in a series of Q&As with leaders/up-n-comers in the local space.
Who is he: Lenny Rachitsky, 29
What does he do: C-Everything of Localmind, as-yet-launched startup funded by Year One Labs, an incubator out of Montreal
Describe Localmind as if a friend’s mother asked, “So what is this Localmind?
I’m glad you asked, Mrs. Mom…
5 Questions for John Kim of Whrrl (Pelago)
This is the sixth in a series of brief Q&As with leaders and up-and-comers in the local space… 
Describe Whrrl as if a friend’s mother asked, “So what is this Whrrl?
I bet if we asked, you could name off the top of your head three favorite places to go and the things you do at those places. Finding new places that are perfect for you is hard because people are content to stick to what they know.
Whrrl increases the possibility of discovering something new — rather than you finding ideas, we believe the right ideas should find you…
5 Questions for Pia Arthur of Gowalla
This is the fifth in a series of brief Q&As with leaders and up-and-comers in the local space…
Describe Gowalla as if a friend’s mother asked, “So what is this Gowalla?
Gowalla is a social network that inspires people to keep up with friends, share the places they go and discover the extraordinary in the world around them. Like a passport on your phone, Gowalla was born out of a desire to share remarkable places and life journeys in a fun, easy and social way. Since launch, people have visited, commented on and photographed 2 million places in 170 countries with Gowalla…
5 Questions for Rick Blair of Examiner.com
This is the fifth in a series of brief Q&As with leaders and up-and-comers in the local space.
Describe Examiner as if a friend’s mother asked, “So what is this Examiner?”
Think of the early roots of information exchange, before the Internet, before phones even. People would return from travels abroad with news, ideas and new trends and happenings. People received their information from those around them that were closest to the subject matter. That’s what Examiner.com…
5 Questions for Clay Graham of RateCred
This is the fourth in a series of brief Q&As with leaders and up-and-comers in the local space
Describe RateCred as if a friend’s mother asked, “So what is this RateCred?”
Well my mom uses RateCred. One day she said to me “Clay, can I try that rate for credit thing you do? Last night I went to my favorite Greek restaurant, and they gave me a free Souvlaki appetizer! I always go places that I want my friends to know about.” So we don’t try to be a directory of places, although we do that too, what we want to do very well is is make it simple to share your opinion about the places you go with your friends. We then make that a game with rewards so it’s fun to play the rating game with others…
5 Questions for Sam Altman of Loopt
This is the third in a series of brief Q&As with leaders in the local space.
Describe Loopt as if a friend’s mother asked, “So what is this Loopt?”
Think about the last time you walked into a coffee shop, and saw someone that you hadn’t seen a long time, or you stumble into a gallery that you love. This is one of those great life experiences that are amazingwhen you have them, but they don’t happen terribly often on their own. With Loopt, you get a sharper view, you can see that a friend is 10 blocks away, get alerts when they are close, see what places your friends like around you. These “intentional accidents” are what make Loopt fascinating to a lot of people…
5 Questions for Mark Josephson of Outside.in
This is the second in a series of brief Q&As with leaders in the local space.
So who are you?
Mark Josephson
What do you do?
CEO of Outside.in
Describe Outside.in as if a friend’s mother asked, “So what is this Outside In?”
Outside.in collects news and information from a wide variety of sources across the web (everything from your local weekly paper to your favorite local blog) and organizes it all by neighborhood. We then take all of these locally relevant headlines and show them on our site, Outside.in, as well as on the sites of hundreds of major media companies like CNN, NYTimes, Tribune, NYPost and more…
5 Questions for Walt Doyle of Where Inc.
This is the first in a series of brief Q&As with leaders in the local space.
Who is he?
Walt Doyle
What does he do?
CEO of Where, Inc.
Describe WHERE as if a friend’s mother asked, “So what is this WHERE?”
WHERE is a service on mobile phones and the web that helps people discover their local area. Based on some information about your interests, WHERE helps you discover great places and great deals that you may not know about. WHERE Ads is an advertising network that helps connect business owners with a local audience…
Services Join Products in Goodzer’s Local Marketing Platform
Goodzer has been making it easy for consumers to find products in local stores since launching in 2011. Soon the company will be doing the same with services. Last month Goodzer announced that it is adding “enhanced local services content” to its database of more than 2.5 billion products. The addition expands the company’s number of locations from 500,000 to 2.5 million…
Street Fight Daily: Intuit’s Buying Spree Continues, Google Eyes Skybox
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intuit to Buy Bill-Payment Service Check Inc. for $360 Million (Wall Street Journal)… Google Close To Snapping Up Satellite Startup Skybox Imaging For $1B+, Say Sources (TechCrunch)… Investor Talk on Uber’s Valuation Hits as High as $17 Billion (Wall Street Journal)…
Street Fight Daily: Yelp-Google Rivalry Heats Up, A Hard Sell Gone South
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google’s Local Business Is “Really Struggling,” in “Constant Chaos,” Yelp CEO Tells Charlie Rose (AllThingsD)… When the Hard Sell Goes South (Blumenthals)… Navigating The App-Data Explosion: Localytics’ Raj Aggarwal (ReadWrite)…
5 Questions Brands Must Ask Their Agency About Location Data
Advertisers are unknowingly wasting 30 to 50%, and as much as 80%, of their location-based targeting spend on inaccurate, poor-quality data, some of which is fraudulent. They are being told by their partners that “everything is fine,” but the answers to a few questions could reveal a very different story.
Here are five questions brand managers should be asking their agency partners about location data. The answers will help vet the quality of the data you are purchasing.