Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

News

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Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

0 Comments 17 December 2014 by

Among the various media, television has remained relatively unaffected by the Internet. Marketers still spend billions on television advertising, and brands expect little measurement or performance in return. But that’s changing, and the big advertisers — often, the large retailers who sell mostly offline — now increasingly want proof of value…

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Headlines

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Street Fight Daily: Samsung’s Apple Pay Competitor, Foursquare Partners With Twitter

0 Comments 17 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Samsung in Talks to Launch Apple Pay Competitor (Recode)… Twitter And Foursquare Are Partnering To Improve Location In Tweets (Business Insider)… Next for Yext? Digital Presence Service Buys Dutch Startup InnerBalloons (Recode)…

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News

local-search

New Report Suggests Brands Remain Ambivalent About Local Search

0 Comments 16 December 2014 by

A new Forrester report suggests that a large swath of national marketers still struggle to understand the role of local search in a national marketing strategy. The complexity of the local search industry, the report argues, has created unnecessary barriers for large marketers to invest in both paid and organic search initiatives…

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Features

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Changelane Offers an Oil Change in an App

0 Comments 16 December 2014 by

Bringing a car in for a tune-up or oil change is hardly on anyone’s list of favorite things to do. Changelane, a Minneapolis–based startup, aims to take the pain out of car maintenance by bringing mechanics, or technicians as Changelane calls them, to car owners…

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Headlines

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Street Fight Daily: Yelp’s New Business App, Foursquare on the iPad

1 Comment 16 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Yelp Introduces New App For Business Owners With Push Notifications (Marketing Land)… Foursquare’s iPad App Is Finally Here (Mashable)… Uber Responds to Senator Franken’s Privacy Concerns (New York Times)…

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Commentary

Connected Modern World

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

3 Comments 15 December 2014 by

Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

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Commentary

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Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch

0 Comments 15 December 2014 by

At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…

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Headlines

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Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech

0 Comments 15 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…

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Case Studies

Cole

Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

0 Comments 12 December 2014 by

From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

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Commentary

In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention...

Communicating With Mobile Consumers in the ‘Experience Age’

0 Comments 12 December 2014 by

In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention…

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