Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Headlines

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Street Fight Daily: Starbucks Orders Ahead, Google’s Mobile Problem

0 Comments 18 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Starbucks Has Bigger Plans in Mobile Payments Than Most People Realize (Recode)... Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising (New York Times)... Despite a History of Dismal Failures, Hyperlocal News Continues to Attract Believers (GigaOm)...

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The New News

Surge Seen in Online Political Ads, But Which Sites Will Be Winners?

0 Comments 17 July 2014 by

Digital platforms traditionally haven’t gotten too much in the way of political ad spending, but new projections from Borrell Associates show online outlets making a big leap this year amid the midterms, going from $14.1 million in 2010 to $211.2 million in 2014. But it’s not clear how much community news sites — many of which cover campaign news diligently — will benefit from these gains...

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Commentary

How to Use Video Content to Boost Local Search Rankings

0 Comments 17 July 2014 by

Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online...

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Headlines

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Street Fight Daily: Investors Cash Out of Payments, Airbnb’s New Logo

0 Comments 17 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Investors Cash Out Of Payment Technology Startups (TechCrunch)... Airbnb Unveils a Major Rebranding Effort That Paves the Way for Sharing More Homes (FastCompany)... Google AdWords Express App Aims to Boost SMB Self-Service (Screenwerk)...

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Interviews

Meet Cups: Endless Coffee for $45 a Month

1 Comment 16 July 2014 by

The third biggest coffee chain in New York isn’t a chain at all. It’s Cups, an Israeli app that wants to turn the city’s independent coffee shops into Netflix-style subscription service. The app offers subscribers unlimited coffee, tea, or espresso at a growing number of small coffee shops across Manhattan and Brooklyn...

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Features

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5 Platforms That Connect Online Campaigns to Offline Results

0 Comments 16 July 2014 by

A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions...

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Headlines

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Street Fight Daily: Snapchat Adds Location Filters, Yelp Opens API

0 Comments 16 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Snapchat Adds Location-Based Photo Filters (VentureBeat)... Yelp Liberates Its API To Box Out Foursquare And Google (TechCrunch)... Clear Channel Brings Outdoor Ads to Life On Smartphones (AdAge)...

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News

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LivingSocial Taps eBay Ad Exec to Replace O’Shaughnessy as CEO

0 Comments 15 July 2014 by

The daily deals site has hired Gautam Thaker to replace co-founder Tim O'Shaughnessy, who announced he would step down earlier this year. Thaker had been general manager of eBay’s advertising business...

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Off the Block

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

2 Comments 15 July 2014 by

A clumsy experience with Square's new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.

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News

Thinknear Launches Scoring Metric for Location-Based Targeting

0 Comments 15 July 2014 by

Location-based advertising is more popular than ever, but the mobile ecosystem is littered with inaccurate data. That’s why Thinknear, the mobile advertising wing of Telenav, has unveiled Location Score Tags, a new free tool that measures the quality of the location data used in across a campaign.

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