Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Features

aisle

6 Ways to Use Location Analytics Data in Retail Design

0 Comments 27 August 2014 by

Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether...

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News

150px-Squarelogo

Street Fight Daily: Square Seeks $6B Valuation, Uber’s Dirty Playbook

0 Comments 27 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... In Raising Cash, Square Heads for $6B Valuation (CNBC)... This is Uber's Playbook for Sabotaging Lyft (Verge)... 7-Eleven to Install Belly Digital Loyalty System Across U.S. and Canada (Recode)...

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Interviews

Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing

0 Comments 26 August 2014 by

An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company's ascent will come back into the spotlight...

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Features

Hyperlocal Chat App Yik Yak Bets Big On Anonymity

0 Comments 26 August 2014 by

Atlanta-based Yik Yak finds itself at the center of one of the quickest growing and most divisive trends in social media: anonymity. The company, which raised $10 million in June, has developed an app that serves as a local chat room where users can post whatever they want anonymously...

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Headlines

Facebook

Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread

0 Comments 26 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook Takes Steps Against ‘Click Bait’ Articles (New York Times)... For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)... Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)...

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Headlines

How Marketers Can Use Mobile to Shape a Back-to-School Strategy

0 Comments 25 August 2014 by

It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least an hour planning for back-to-school shopping on mobile...

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Commentary

yelp-sticker

The Art of Local Marketing: Becoming Selfie-Aware

0 Comments 25 August 2014 by

The jury is still out on the new Foursquare's scalability and I've grown to like it. But it's no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I've long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp's potential direction...

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Headlines

2011_3_11_amazon

Street Fight Daily: Amazon’s Local Ambition, The On-Demand Obsession

0 Comments 25 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Predicting Amazon’s Secret Plans in Physical Retail (Recode)... On-Demand Beauty Apps Are on the Rise (Wall Street Journal)... Airbnb To Reveal Names Of 124 Hosts To New York's Attorney General (Fortune) ...

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Case Studies

Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

0 Comments 22 August 2014 by

When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he's looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform..."

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On Location

LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

0 Comments 22 August 2014 by

On the show: Verve Mobile’s programmatic direct platform; VMBeacon brings mannequins to life; Cucalu confounds; Yahoo buys it’s 31st mobile company, Zofari; Glympse works on your wrist; and Gilbarco-Vedder Root teams with Verifone at the gas pump...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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