Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Headlines

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Street Fight Daily: Starbucks Dominates Mobile, Icahn Eyes Gannett

0 Comments 23 January 2015 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starbucks’ Mobile Payments Jolt (PYMNTS)… Corporate Raider Carl Icahn Sets His Sights On Gannett (Poynter)… Mobile Moves in on Grocery Shopping (MediaPost)…

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News

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YP Now Lets You Target Mobile Ads Based on Desktop Searches

0 Comments 22 January 2015 by

The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…

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After the Click

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Why Call Tracking Works Across a Variety of Local Marketing Contexts

0 Comments 22 January 2015 by

Call tracking and analytics can be implemented across any media channel — although online search, directories and context-based marketing are especially important avenues. The key is to include a tracking component to measure and capture post-call, offline information and behavior in order to identify real advertising value…

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The New News

For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in charge of that strategy...

Dallas Morning News Bets Ranch on Its Local/Hyperlocal Strategy

0 Comments 22 January 2015 by

For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in […]

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Headlines

UBER

Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars

0 Comments 22 January 2015 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…

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Interviews

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How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy

0 Comments 21 January 2015 by

The company offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, spoke to Street Fight recently about the shift toward a more intelligent brick-and-mortar retail experience…

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Streets Ahead

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Survey Highlights the Challenges of Marketing to Smaller SMBs

0 Comments 21 January 2015 by

The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…

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Headlines

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Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump

0 Comments 21 January 2015 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon To Fold Its Mobile Wallet App Beta On Wednesday (CNet)… Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)… NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)…

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News

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Lowe’s-Backed Porch Raises $65 Million to Target Angie’s List

0 Comments 20 January 2015 by

With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…

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Features

Over the past decade, the Chilean community news network Mi Voz has transformed the way news is produced, consumed, and sustained in the often neglected small cities and towns outside of the country’s capital, Santiago. In the process, it has also proven that a local news network can be profitable...

Why Chilean Hyperlocal Network Mi Voz Succeeds Where Patch Failed

0 Comments 20 January 2015 by

Over the past decade, the Chilean community news network Mi Voz has transformed the way news is produced, consumed, and sustained in the often neglected small cities and towns outside of the country’s capital, Santiago. In the process, it has also proven that a local news network can be profitable…

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