Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Interviews

eli-portnoy-thinknear

Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

0 Comments 14 October 2014 by

Two years after Telenav acquired Thinknear, the startup's founder Eli Portnoy has left the company. We caught up with Portnoy to talk about some of the surprises in the mobile advertising industry over the past few years, whether location merits its own sandbox, and how his views about the small businesses market have evolved...

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Features

Alignable Growing a Social Network for Small Businesses

0 Comments 14 October 2014 by

Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.

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News

Local Search Listings

Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery

0 Comments 14 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)... Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)... Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)...

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Interviews

Why comScore Wants to Measure the Real World

0 Comments 10 October 2014 by

Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore's Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company...

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Movers & Shakers

Openings and New Hires at Lee, ShopKeep, Yext and SalesPredict

0 Comments 10 October 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Flint, Telmetrics, Sonata, Happenings Media, and Placed...

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On Location

LBMA Podcast: Urban Airship and Beacons, MapQuest Commutes

1 Comment 10 October 2014 by

On the show: Urban Airship and Gimbal cozy up to beacons; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; xAd teams with Captivate Networks; and special guest is SchneiderMike from Skyhook Wireless...

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Headlines

2011_3_11_amazon

Street Fight Daily: Amazon Opens A Store, Google Rolls Back Pigeon?

0 Comments 10 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Amazon to Open First Physical Store in Manhattan (CNBC)... Pigeon Rolled Back? Law Firm Study Says Yes (SearchEngineLand)... Supply-Side Challenges Of The On-Demand Economy (TechCrunch)...

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The New News

Mike Shapiro’s TAP Gets New Branding and a Network Strategy

0 Comments 09 October 2014 by

The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto's sites, 32 of which are franchisees...

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Features

Poncho, a Weather App That Speaks for Itself

0 Comments 09 October 2014 by

The year-old company only has six full-time employees, but it has accrued “tens of thousands of subscribers” due in part to word of mouth and an effective referral program. And according to the founder of Poncho, Kuan Huang, that user base is engaged, with an email open rate of 50%...

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Headlines

Square

Street Fight Daily: Square Orders Ahead, StubHub’s Editorial Strategy

0 Comments 09 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Square Rolls Out Order App, Targets Coffee Shops (Bloomberg)... Stubhub Hires Its First Editor-in-Chief, Looks to Become a Destination For Sports and Music Fans (PandoDaily)... Pull Over, Google Maps: Nokia Here Maps Zooms on to Samsung Galaxy Phones (GigaOm)...

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