Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Commentary

data-funnel-150

How Personalization And Security Will Coexist in Local Commerce

0 Comments 19 November 2014 by

The evolution of mobile technology has been very exciting to observe, especially in the local commerce space. As I covered in my last piece we are finally starting to see things come to life with the ability to pay for everyday products and services using mobile devices. But overall one has to ask if this [...]

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Headlines

Street Fight Daily: New York’s Ad Network, Adobe Bets on Location

0 Comments 19 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Ads Will Fund New York City's Plan For World's Fastest Municipal Wi-Fi Network (AdAge)... Adobe All-In with Location-Based Marketing (CIO Today)... Restaurant Discovery Service Zomato Raises Further $60M (TechCrunch)...

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News

target-logo

Target Flips the Switch on New In-Store Navigation Features

1 Comment 18 November 2014 by

"We want to build mobile experiences that Target guests will love," Alan Wizemann, VP of product and mobile for Target.com told Street Fight. "We believe the new shopping lists and maps make it easier than ever to shop Target. ... We've got a lot more mobile innovation to come..."

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Democratization

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Why Brand Names Matter Less and Less on Main Street

0 Comments 18 November 2014 by

The “brand era” that gave rise to some of the tentpoles of the American economy may soon come to an end. The web, now reachable wherever and whenever through smartphones, can help consumers answer many of the questions that brand once answered...

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Commentary

Did Apple Just Transform Pay-Per-Call (Without Anyone Noticing)?

3 Comments 18 November 2014 by

OSX Yosemite's "Continuity" feature has received surprisingly little media attention in general and zero coverage for its implications for call monetization. But it could be a glimpse into the sector's future.

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Headlines

UBER

Street Fight Daily: Uber’s Smear Tactics, Groupon Buys (Other) Swarm

0 Comments 18 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Uber Executive Suggests Digging Up Dirt On Journalists (BuzzFeed)... Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile (TechCrunch)... U.S. Mobile Payments Market to Boom by 2019, Research Firm Says (New York Times)...

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Sponsored Content

Pay-Per-Call’s Role in Improving Marketing ROI

0 Comments 17 November 2014 by

Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to better manage a campaign once launched, as well as how to evaluate potential solutions providers...

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Democratization

The Democratization of Local Commerce and the Future of Physical Exchange

5 Comments 17 November 2014 by

While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in the stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy...

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Headlines

Street Fight Daily: Airbnb’s Print Magazine, Yik Yak Eyes Big Round

0 Comments 17 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Airbnb Introducing Print Magazine, Pineapple (New York Times)... Yik Yak Is Close To Closing On Roughly $75 Million (TechCrunch)... Uber and Spotify Are Partnering (Recode)...

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Commentary

Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?

0 Comments 14 November 2014 by

It was never a question of if, but when. Anyone tracking the retail industry knew the day would come for Amazon to open… ahem… a brick-and-mortar storefront. Now Amazon’s familiar slanted smile logo will hang from a shingle in Manhattan right down the street from Macy’s flagship Herald Square store, just in time for the [...]

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