Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

The New News

How One Gannett Paper Is Reacting After ‘Slow Slide’ From Cost Cutting

1 Comment 16 October 2014 by

In August of this year, the entire editorial staff at the Asheville Citizen-Times was required to apply for re-employment in a reorganization with new job descriptions. Executive Editor Josh Awtry told readers: "It would have been easier to change nothing in the way we operate ... but we weren’t ready to accept that fate." Here, Awtry details for Street Fight his team's major changes...

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Street Fight Daily: ApplePay on the iPad, Groupon’s Chairman Opens Up

0 Comments 16 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Apple Pay Is Coming To The iPad (Business Insider)... Groupon Chairman Ted Leonsis: 'I Kind Of Fell In Love With Company's Challenges' (Chicago Tribune)... Google Profit Will Depend on Wringing More From Mobile Ads (New York Times)...

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Screen Shot 2014-09-15 at 8.01.46 PM

Following Acquisition, Shopkick Posts Some Big Numbers

0 Comments 15 October 2014 by

Last Month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months...

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Social media city

Raising Social Capital Is a Key to Small Business Marketing

1 Comment 15 October 2014 by

One of the most tangible ways for small businesses, chambers, and trade organizations to build social capital is to raise funds for their community. Crowdfunding opens up a collaboration between the business community (the sponsors) and the nonprofits, by reframing the decision to contribute from management to the crowd...

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Street Fight Daily: Uber Wars Thin Out, Jack Dorsey Denies Rumors

0 Comments 15 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Why A Taxi App With $100 Million In Funding Failed In The U.S. (Fortune)... Jack Dorsey On The Report That Square Is In Talks To Sell To PayPal — 'FALSE' (Business Insider)... Amazon and Rise of Mobile Challenge Google’s Search Position, Says Chairman (GigaOm)...

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BrUw0 2

New Report Details Emerging Approach to Personalization on Mobile

2 Comments 14 October 2014 by

A new white paper from Street Fight Insights offers a step-by-step introduction to the contextualization, an emerging technique aimed at merging the learnings of personalization on the web with mobility. The report, sponsored by Artisan Mobile, details the opportunities and implications of the technology for a range of industries from consumer packaged goods to brick-and-mortar retail...

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Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

0 Comments 14 October 2014 by

Two years after Telenav acquired Thinknear, the startup's founder Eli Portnoy has left the company. We caught up with Portnoy to talk about some of the surprises in the mobile advertising industry over the past few years, whether location merits its own sandbox, and how his views about the small businesses market have evolved...

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Alignable Growing a Social Network for Small Businesses

0 Comments 14 October 2014 by

Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.

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Local Search Listings

Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery

0 Comments 14 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)... Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)... Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)...

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Why comScore Wants to Measure the Real World

0 Comments 10 October 2014 by

Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore's Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company...

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.


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