Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

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‘Legacies’ Open Door to ‘Pure Plays’ With Local Media Consortium

0 Comments 18 September 2014 by

The Local Media Consortium has grown to 50 publishers, whose products include 800 newspapers and 200 broadcast stations across the U.S. Here, Rusty Coats, executive director, talks about where LMC is after its first year and where it's headed...

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Commentary

The Value of Measuring the Immeasurable In-Store Customer Experience

0 Comments 18 September 2014 by

Consumer purchasing behavior is shifting from stores to online and retailers are seeing less shopper foot traffic into physical stores. Here are five ways brick-and-mortar retailers can utilize passive shopper behavior information in-store and across the enterprise to increase sales...

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Headlines

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

0 Comments 18 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)... Small Businesses Spend More on Social Than Any Other Media (AdAge)... For Mobile Marketers, The More Crowded The Better (Wall Street Journal)...

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Interviews

With IPO Under Its Belt, Wix Plans to Move Beyond the Website

0 Comments 17 September 2014 by

Street Fight recently caught up with Joe Pollaro, Wix's vice president of strategic partnerships, to talk about the company’s plans to move beyond website development, its bet on self-service, and what it looks for in a partner...

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Commentary

How Google’s Product Listing Ads Are Hurting Home Remodelers

0 Comments 17 September 2014 by

In the name of a strong user experience and a better advertiser experience, Google’s product listings algorithm could be adjusted to better reflect the intent of homeowner search queries...

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Sponsored Content

It’s All About Mobile for Brands and Agencies at Mobile Media Summit

0 Comments 17 September 2014 by

On September 29, Mobile Media Summit, the largest mobile media and advertising conference will kick-off Advertising Week in New York at the famed New World Stages. As a Street Fight reader, save 10 percent on tickets with code SFM10...

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Headlines

Street Fight Daily: Apple Locks NFC to Apple Pay, Clear Channel Rebrands

0 Comments 17 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Apple’s iPhone 6 NFC Chip is Restricted to Apple Pay (Verge)... Clear Channel Rebrands As IHeartMedia (AdAge)... Is the Mobile Check-In Dead? (AdWeek)...

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News

Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

1 Comment 16 September 2014 by

New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company's chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.

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News

Macy’s Expands Shopkick Beacons to Stores Across the Country

0 Comments 16 September 2014 by

Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer's flagship stores in New York and San Francisco to a national roll out that will include over 4,000 beacons in Macy’s locations across the US.

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Headlines

Street Fight Daily: First Data’s Turnaround, Offline Sellers’ Search Spending

0 Comments 16 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... KKR Banks on Bisignano Forging Apple Deal at First Data (Bloomberg)... More than Half of Top 25 Google AdWords Spenders Sell Mostly Offline (Screenwerk)... The Case Against Everything on Demand (Recode)...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
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