Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Case Studies

Cole

Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

0 Comments 12 December 2014 by

From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

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Commentary

In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention...

Communicating With Mobile Consumers in the ‘Experience Age’

0 Comments 12 December 2014 by

In 2015, the customer experience will be more critical than ever before, as consumers’ attention spans continue to shorten. Brands must engage consumers in the most personal, relevant and timely fashion to grab their attention…

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On Location

On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program...

LBMA Podcast: Snapchat’s Geofilters, Vistar Media CEO

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On the show: Barclay’s Bank enlists beacons to help customers with disabilities; Girl Scouts launch their cookie-finder app; Proxama + Exterion bring beacons to the bus; Location Guard for FireFox;Target + Google’s Art Copy & code program…

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Headlines

everyblock

Street Fight Daily: Comcast Expands Everyblock, Bing Books With TripAdvisor

0 Comments 12 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Comcast Expands Reach Of Hyperlocal Info Service (Multichannel)… Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results (Search Engine Land)… Patent Fulfilled: Apple’s new iOS 8 Location-Based Passbook (Patently Apple)…

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After the Click

Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls...

After the Click: Solving Mobile’s Attribution Problem

0 Comments 11 December 2014 by

Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…

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Field Notes

starbucks_square-2

At Square, Growth is Good — At Least It Could Be

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In an interview with the New York Times, Jack Dorsey said the company has never “been in any talks about an acquisition with anybody for our nearly six years as an idea and over five years as a company.” He also rejected rumors that the firm was under duress financially…

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The New News

Old typewriter

Locable Founder: Community Sites Need More Than News to Thrive

0 Comments 11 December 2014 by

Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…

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Headlines

Square_Logo_Portrait

Street Fight Daily: Square Denies IPO Plans, New Competitor for Foursquare

0 Comments 11 December 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… At Square, Growth is Good — At Least It Could Be (Street Fight)… Can Another Company Deliver On The Promise Of Foursquare? (GigaOm)… Apple and IBM Release New Retail Apps (Street Fight)…

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Field Notes

Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers...

Apple and IBM Release New Retail Apps

0 Comments 10 December 2014 by

Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers…

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Off the Block

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the "great Irony" of an increasingly sensitive Internet constituency...

Why Pat Sajak Wants to Power Hyperlocal Daily Deals for SMBs

0 Comments 10 December 2014 by

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the “great Irony” of an increasingly sensitive Internet constituency…

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