Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Features

Hyperlocal Chat App Yik Yak Bets Big On Anonymity

0 Comments 26 August 2014 by

Atlanta-based Yik Yak finds itself at the center of one of the quickest growing and most divisive trends in social media: anonymity. The company, which raised $10 million in June, has developed an app that serves as a local chat room where users can post whatever they want anonymously...

Continue Reading

Headlines

Facebook

Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread

0 Comments 26 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook Takes Steps Against ‘Click Bait’ Articles (New York Times)... For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)... Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)...

Continue Reading

Headlines

How Marketers Can Use Mobile to Shape a Back-to-School Strategy

0 Comments 25 August 2014 by

It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least an hour planning for back-to-school shopping on mobile...

Continue Reading

Commentary

yelp-sticker

The Art of Local Marketing: Becoming Selfie-Aware

0 Comments 25 August 2014 by

The jury is still out on the new Foursquare's scalability and I've grown to like it. But it's no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I've long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp's potential direction...

Continue Reading

Headlines

2011_3_11_amazon

Street Fight Daily: Amazon’s Local Ambition, The On-Demand Obsession

0 Comments 25 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Predicting Amazon’s Secret Plans in Physical Retail (Recode)... On-Demand Beauty Apps Are on the Rise (Wall Street Journal)... Airbnb To Reveal Names Of 124 Hosts To New York's Attorney General (Fortune) ...

Continue Reading

Case Studies

Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

0 Comments 22 August 2014 by

When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he's looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform..."

Continue Reading

On Location

LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

0 Comments 22 August 2014 by

On the show: Verve Mobile’s programmatic direct platform; VMBeacon brings mannequins to life; Cucalu confounds; Yahoo buys it’s 31st mobile company, Zofari; Glympse works on your wrist; and Gilbarco-Vedder Root teams with Verifone at the gas pump...

Continue Reading

Headlines

paypal

Street Fight Daily: Ebay Considers Paypal Spinoff, Square Launches Analytics

0 Comments 22 August 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... EBay Considering PayPal Spinoff (Reuters)... Square Goes After Small Businesses With New Suite of Analytics Tools (Mashable)... Majority Of Digital Media Consumption Now Takes Place In Mobile Apps (TechCrunch)...

Continue Reading

Features

These Local Tech Founders Cashed In — Here’s Where They Are Now

0 Comments 21 August 2014 by

Golden handcuffs hurt less than real ones, but most entrepreneurs flee an acquirer as soon as the oft-required two year stint runs out. Street Fight took a look at some of the local tech entrepreneurs who sold out in recent years to see where they are now...

Continue Reading

The New News

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

0 Comments 21 August 2014 by

Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country...

Continue Reading

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly