Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

News

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Why Marketers Need to Consider Context — Not Just Audience

1 Comment 26 September 2014 by

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. ...

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On Location

LBMA Podcast: Google Outside, Urban Airship, and Thinknear’s Eli Portnoy

0 Comments 26 September 2014 by

On the show: Geotargeted ads to help The Times Newseum; Weve is dead; Pigeonly’s Photopigeon; MoodMedia rolls out presence; and the strategy behind Macy’s committing 4000 stores to Shopkick...

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Headlines

fivestars

Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery

0 Comments 26 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Fivestars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)... Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)... The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)...

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The New News

Will Local Media Consortium Save Lee From Knife’s Edge?

0 Comments 25 September 2014 by

Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues...

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Features

5 Local Marketplaces for Housecleaners

3 Comments 25 September 2014 by

Marketplaces aimed at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution (led by AOL co-founder Steve Case and Groupon chairman Ted Leonisis), Google Ventures, and Redpoint Ventures. Here are [...]

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Headlines

Pro.com

Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

0 Comments 25 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Bezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek)... Uber Open to 'Debate' With European Regulators Over Ride-Sharing Rules (Wall Street Journal)... Bringing Tablets To Restaurant Tables Nationwide Nets E la Carte $35 Million (TechCrunch)...

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Off the Block

groupon

In Navigating Supply and Demand, Groupon Hopes for New Life

1 Comment 24 September 2014 by

During a presentation at BIA/Kelsey’s Leading in Local event in New Orleans Tuesday, Dan Roarty, vice president of local commerce at Groupon, positioned the company's deal marketplace as one part of a much more ambitious effort to create a platform that connects local supply and local demand well-beyond the confines of an email blast...

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Commentary

Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

0 Comments 24 September 2014 by

Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client...

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Headlines

Street Fight Daily: Clinkle Finally Launches, Ron Johnson’s New Startup

0 Comments 24 September 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Clinkle Finally Launches Its Payments Service (But Not The One Originally Promised) (GigaOm)... Former Apple Exec, J.C. Penney CEO to Launch Delivery Startup (Business Insider)... Macy's Aims to Become Retail Tech Powerhouse With Latest Moves (Fortune)...

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News

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Yellow Pages Publisher Acquires LocalVox

1 Comment 23 September 2014 by

TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast...

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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