Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2


The new Google Maps personalized interface.

5 Geo-Location Tools for Social Media Posts

8 Comments 28 October 2014 by

As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they're better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social media strategies...

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Street Fight Daily: LivingSocial Losses Grow, Yelp’s European Push

0 Comments 28 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... LivingSocial Losses Grow To $32M In Third Quarter (Washington Business Journal)... Yelp’s European Push Continues As It Snaps Up French Review Site Cityvox (TechCrunch)... Apple Pay Registered One Million Credit Cards in First 72 Hours (Recode)...

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Is Apple Pay Set to Power On-Demand Local Services?

1 Comment 27 October 2014 by

Apple Pay's value as a conduit for local on-demand will be determined by how many apps consumers transact with daily or weekly. If the answer is many, its value as a single entry point to all those apps and services will be validated...

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Movers & Shakers

Openings and New Hires at CivicScience, Urban Airship, Gimbal

0 Comments 27 October 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Manta, Stubhub, PLaced, and Colony Logic...

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Street Fight Daily: Retailers Disable Apple Pay, Yelp Buys German Competitor

1 Comment 27 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Apple Pay Is Disabled by Rite Aid and CVS as a Rival Makes Plans (New York Times)... Yelp Buys Restaurant-Kritik To Expand Its Presence In Germany (TechCrunch)... Why NFC In The iPad Air 2 Is A Big Deal For Small Businesses (GigaOm)...

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Streets Ahead

Local Search Listings

The Power of Visual Appeal in Local Search

1 Comment 24 October 2014 by

Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit...

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Field Notes

In New App Marketplace, Signs of the Square’s Future

0 Comments 24 October 2014 by

The company launched its Square App Marketplace yesterday to allow third-parties to develop applications that integrate directly into its point-of-sale product. The move marks an important step in Square’s evolution as it shifts focus from consumer-facing payments to an arguably much larger business software market...

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LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

0 Comments 24 October 2014 by

On the show: FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico’s embraces RFID; Loopd brings beacons to conferences. Plus, what happened to Hailo and why RFID in a world of beacons...

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Street Fight Daily: Etsy’s New Card Reader, Uber Delivers Flu Shots

0 Comments 24 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Etsy Introduces Credit Card Reader to Go Beyond the Web (Recode)... Uber Delivers Flu Shots: How On-Demand Tech Can Actually Do Good (Wired)... Will The Check-in Survive? Foursquare’s Controversial Relaunch, By The Numbers (VentureBeat)...

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Paid Placement Helps GrubHub Pad Its Bottom Line

0 Comments 23 October 2014 by

Grubhub posted better-than-expected earnings Thursday sending shares up slightly in early trading. The online ordering company, which hit the public markets earlier this year, saw revenue and profit inch up slightly in a seasonally less active third quarter due in part to the adoption of a new auction-based commision model...

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