Should SMBs Get Into Content Marketing?
Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate....
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MapQuest Tries Its Hand at Social Discovery With mqVibe
The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric "discovery" engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.
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PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE
In this week's episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile...
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Street Fight Daily: CityPockets Closure, Qype Surges in Europe
A roundup of today's big stories in hyperlocal content, commerce, and technology.Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)...Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)...AT&T Completes YP Sale (BIA/Kelsey)...
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Citizen Journalism: Ready for a Rewrite
Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?
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Case Study: New York Acupuncturist Grows Business With Signpost
As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less "intimidating" to work with than competitors like Groupon and LivingSocial...
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Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings
A roundup of today's big stories in hyperlocal content, commerce, and technology...Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)...AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)...Savored Makes Restaurant Reservations Based on Your Location (Mashable)...
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CityPockets Shutters, Launches Coupon Discovery Site Reclipit
The company’s new venture aims to be a sort of Pinterest for coupon clippers, allowing users to post and "reclip" deals posted by established deal bloggers and friends. Users can use a bookmarklet to clip the image and link to deal and repost the metadata to their Reclipit accounts...
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How Big Data and Augmented Reality Are Transforming Hyperlocal
Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal...
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Will Mobile Payment Companies Expand Into SMB Marketing?
Transaction processing will become only a moderately profitable business. Where the big POS guys will make money is in value-added marketing services. Square has already started to add in loyalty programs. It’s only a matter of time before digital loyalty card startups start to tap into the POS APIs to enable tight integration between their loyalty efforts and the POS vendors...
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Join top hyperlocal execs for strategy, ideas and networking. Register today!Street Fight Insights: ‘The Local Merchant’
Street Fight's white paper research report is a playbook for anyone looking to succeed in the hyperlocal marketing ecosystem. Combining research from over 50 interviews with expert analysis, the report provides key insight into an exploding market opportunity. Buy your copy today!Why Check In?
“I did not want to be mayor of my dentist’s office. Why did I even check in?” wondered Digital First Media's Steve Buttry in a recent tweet. Street Fight's David Hirschman takes a look at check-in services from a consumer perspective, and tries to figure out why we feel so compelled to use services like Foursquare.Sponsored Post: Improving Online Offers
Although couponing has gained mainstream acceptance, coupons have proven an inefficient way to redeem an offer. In a new white paper OfferWise offers guidance on integrating mobile and in-store experiences; creating trackability; and thrilling shoppers.Facebook Connect & Local
Where Facebook starts to get "spooky powerful" is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends.. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business.The ‘Twisted Thinking’ Behind SMB Self-Service
Closely CEO Perry Evans unpacks the ideas behind attempts to create self-service platforms for SMBs to place online ads: "Technology comfort alone will not drive scaled merchant participation."© 2012 Street Fight.
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