Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Interviews

WPP Mobile Exec: Location Already ‘Not Special’ in Ad Tech

0 Comments 24 July 2014 by

In a conversation this week, Michael Lieberman, chief executive North America at WPP's Joule, discussed the copy-cat syndrome among mobile-local ad tech, how brands have ditched geo-fencing, and why influencing consumers' impulse purchases might be the next big growth market for digital marketing dollars...

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The New News

reporter

How Community Involvement Can Pay Off for Local Publishers

0 Comments 24 July 2014 by

Commuter traffic tie-ups and convenience store holdups can't be the heart of a community news product. "Duty" coverage is still part of many sites' content menu, but, by itself, it can't build a solid relationship with community. The trick is to empower users "to take action to improve their communities"...

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Headlines

Street Fight Daily: The ‘New’ Foursquare, Apple Eyes Mobile Wallet

0 Comments 24 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... The Next Age of Foursquare Begins Today (Verge)... Apple’s Mobile Wallet Talks Heat Up (Information)... New Google Maps for Android and iOS Takes a Jab at Foursquare (Mashable)...

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News

Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

0 Comments 23 July 2014 by

A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent...

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Off the Block

store

Conference Notebook: Navigating a Future For Indoor Mapping

0 Comments 23 July 2014 by

In a world overflowing with data, it’s ironic that the last bastion of opacity — the place about which businesses know the least — is also the place where we spend the majority of our money: the physical store...

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News

2011_3_11_amazon

Street Fight Daily: Amazon’s New Wallet, Linkedin Buys Bizo

0 Comments 23 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Passbook Redux: Amazon Copies Apple’s Underwhelming Digital Wallet (Pando)... LinkedIn Makes Another Deal, Buying Bizo (New York Times)... For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App (TechCrunch)...

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Features

smalltown11

How SMBs Can Create Comprehensive Local Marketing Strategies

0 Comments 22 July 2014 by

When it comes to creating marketing strategies that include two or more hyperlocal solutions, many local merchants don’t even know where to begin. Here are five strategies that SMBs should consider...

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Headlines

Yahoo

Street Fight Daily: Yahoo Buys Flurry, Urban Compass Raises $40M

0 Comments 22 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Yahoo Acquires Flurry to Bolster Mobile Offerings (New York Times)... Urban Compass Raises Money at $360 Million Valuation (Bloomberg)... Airbnb Drops Homejoy From Cleaning Trial, Handybook Remains On In Three Test Markets (TechCrunch)...

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Off the Block

Yelp, Foursquare, and the Downsides of Mobile-First

0 Comments 21 July 2014 by

In an era where the "mobile-first" motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak...

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Interviews

Mapkin Wants to Put Community Into Local Navigation

0 Comments 21 July 2014 by

How many times have you missed a turn when using a GPS device, or been uncertain that you even understood the directions? Mapkin a Cambridge-based startup, aims to fix that. Mapkin’s mission is to provide an improved GPS-app experience that’s “as human as possible” using nuanced navigation provided by locals...

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