Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2



Street Fight Daily: Facebook Eyes Mobile Payments, Microsoft Supports Passbook

0 Comments 15 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Facebook Moves Deeper Into Mobile Payments (Financial Times)... Microsoft’s Windows Phone 8.1 Update Supports Apple Passbook Passes (TechCrunch)... A Silicon Valley Disater: A 21-Year-Old Stanford Kid Got $30 Million, Then Everything Blew Up (Business Insider) ...

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The New News


The New Patch: One Site’s ‘Entrepreneurial’ Editor on the First 60 Days

4 Comments 14 April 2014 by

Patch, under its new owner Hale Global, is experimenting with new approaches for structuring and operating hyperlocal news sites, which, in general, have a reputation for losing money. One experiment is creating entrepreneurial editor-publishers for sites in the strongest markets. Sixty days into the experiment, longtime reporter Susan Petroni, explains her new dual role at the Framingham, Mass., Patch...

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Red telephone receiver

6 Strategies for Maximizing the Effects of Pay-Per-Call Campaigns

0 Comments 14 April 2014 by

Pay-per-call campaigns may not be sexy, but they have proven to be extremely effective for both small businesses and large multi-location organizations. Particularly in “high-value categories” like professional services, home services, travel, insurance, and automotive, phone leads can be more valuable than online clicks or impressions. Here are six strategies that merchants should utilize to maximize the effects of their pay-per-call campaigns...

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Street Fight Daily: Google Tracks Offline Purchases, Alibaba Buys Mapping Firm

0 Comments 14 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Google Tests a Way to Follow You to the Mall (Wall Street Journal).... Alibaba to Acquire Chinese Mapping Firm as Buying Spree Continues (New York Times)... Digital First Names David J. Butler Its Editor-in-Chief (Poynter)...

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Movers & Shakers

Openings and New Hires at ReachLocal, Main Street Hub, Digital First

0 Comments 11 April 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new hires and jobs at Hulu, Company Town, Angie's List, Factual, Search Influence, and Facebook...

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Why UrbanSitter Raised $15M to Simplify Booking Babysitters

0 Comments 11 April 2014 by

With Facebook Connect, UrbanSitter shows parents which sitters are hired and recommended by others in their community, and allows real-time updates and interaction when the sitters are on the job. Street Fight recently caught up with UrbanSitter founder and CEO Lynn Perkins to talk about the challenges in building trust and how her company thrives in the “flexible work economy” facilitated by mobile apps.

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Sponsored Content

Using Data to Ignite Growth

0 Comments 11 April 2014 by

DataBeat — VentureBeat’s second annual big data conference on May 19-20 in San Francisco — is laser-focused on helping companies increase profitability through smart analytics and big data tools...

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On Location

LBMA Podcast: Xapp, Mobiquity, and Beacons at the Ballpark

0 Comments 11 April 2014 by

Top stories of the week include voice recognition ads from Xapp + NPR; Mobiquity’s BLE beacon SDK; Minified’s Telescope Cards + Foursquare; Coke’s Radar for Good campaign in Romania; the launch of TheGoodData; and funding news from Alignable and Lyft. Special guest is Rafi Haladjian, founder of Sense...

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Street Fight Daily: Ebay Settles Proxy Dispute, Gowalla Founder’s Second Take

0 Comments 11 April 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... EBay, Carl Icahn Settle Heated PayPal Dispute (Wall Street Journal)... Gowalla Founder Josh Williams Raises $2.1 Million To Have Another Go At Local Mobile Discovery Apps (TechCrunch)... Bezos Confirms AmazonFresh Expansion Plans, Says Drones Are for Real (Recode)...

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Case Studies

Case Study: Texas Pharmacy Leverages Beacons for In-Store Offers

0 Comments 10 April 2014 by

Rather than going it alone and creating a targeted marketing platform from the ground up, Tarrytown Pharmacy owner Mark Newberry opted to work with a hyperlocal startup that was looking for businesses to test out its platform. The company, Shelfbucks, offers personalized deals to people shopping in store using iBeacons...

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Why Local is the Future of Commerce

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How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


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