Street Fight | Hyperlocal Marketing, Local Commerce, Mobile Marketing, Local Search, Local Web, Business Listings, Retail Data Analytics - Part 2

Field Notes

Lightspeed

Wooing Restuarants, Retail Software Startup LightSpeed Buys POSIOS

0 Comments 22 October 2014 by

Point-of-sale startup Lightspeed said Wednesday it has purchased a belgian competitor, POSIOS, to help the firm enter the food service vertical and expand internationally. The deal underscores the potential for consolidation within a small business software segment that has seen an intense influx of capital and redrawing of product lines...

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Headlines

Street Fight Daily: Apple Opens Listings, Yelp Adds Hotel Bookings

0 Comments 22 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Apple Launches “Maps Connect,” Self-Service Local Listings Portal (Search Engine Land)... Yelp Leaps Into Hotel Bookings With New Hipmunk Partnership (Skift)... Uber Drivers Across The Country Are Protesting Today — Here's Why (Business Insider)...

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The New News

Gannett Papers Evolve to Avoid Becoming Publishing’s ‘Buggy Whips’

2 Comments 21 October 2014 by

In the news media's digitally focused 21st century, newspapers are often dismissed as an "industrial-age" product. But it's not clear that they'll become what whale oil was to the 19th century's petroleum . For a macro-look at how this is playing out at Gannett, we caught up with the media giant's SVP for News, Kate Marymont...

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On the Grid

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Making the Case for Ambient Services (Again)

0 Comments 21 October 2014 by

The excitement around ambient services has faded as Highlight and others have failed to gain traction. But in many ways the ambient services that failed in 2011 and 2013 are poised for a comeback. Within the next few years, the technology will be in place to make these long sought-after scenarios a reality...

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News

Google Now mobile app

Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office

0 Comments 21 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)... Square Testing New Payroll Product as Ambition Grows (Recode)... Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)...

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Off the Block

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5 Influential Products That Helped Define Local Tech

2 Comments 20 October 2014 by

The local industry has yielded a bevy of popular products. Some have survived while others have faded into the background, but the industry continues to merit the hype. Here we take a look at the five best products in local tech over the past few years...

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News

Six Months After Spin-Off, Gimbal Continues to Grow

0 Comments 20 October 2014 by

It's been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship...

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Headlines

foursquare

Street Fight Daily: Foursquare’s First Brand Campaign, Apple Pay Arrives

0 Comments 20 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Foursquare's First Brand Campaign Takes a Foodie Approach (AdWeek)... Google Releases Penguin 3.0 — First Penguin Update In Over A Year (Search Engine Land)... Square Encircled as Apple, PayPal Aim for Mobile Payments (Businessweek)...

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Features

A Local Social Network That Stays Indoors

3 Comments 17 October 2014 by

New York-based MyCoop has created an online platform for neighbors to chat and broadcast messages. Each building can create a multipurpose chatroom that can be used to sell a couch before moving out or to announce a social event or to broadcast a safety alert...

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News

LBMA Podcast: Apple’s Location Warnings, Facebook’s Local Ads

0 Comments 17 October 2014 by

On the show: Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square’s arrival prediction bet; In-mall WiFi advertising from Steps Away; and special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas...

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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