News and Analysis
How NXTDRIVE’s Data Can Target without Cookies
When American Furniture Warehouse (AFW) wanted to expand its customer base in Texas and Arizona it turned to Vericast, a marketing technology and data company, whose NXTDRIVE™ customer data marketing platform (CDMP) was made available to retail marketers nationwide earlier this year. Using NXTDRIVE, AFW and Vericast were able to supplement and enrich the retailer’s […]
How to Find the Perfect Spot for Your Restaurant
A huge key to the success of MULO (multi-location) brands is knowing which cities, neighborhoods, streets (and even which side of the street) to put a location. Technology is now playing a huge role in distribution planning. Brands used to pick their locations using maps and a wide range of demographic data. They would also […]
One Location Wonder: MULO is Not for Everyone
Some MULO (multi-location) brands measure success by the number of locations they have. However, other retail, restaurant, and service businesses choose to remain small and mighty. Lisa Richards, Founder and CEO of RPZL (as in Rapunzel), falls into the second category. She has one location now but has found ways to scale creatively without adding […]
Commentary
Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability
Today, consumer voices can be magnified across channels with the click of a button. The power of the consumer is undergoing a seismic shift, providing both opportunities and challenges to businesses around the world as they rewrite the “rules” of brand accountability. Traditional online review sites are no longer the only medium to share opinions. […]
Subscription Fatigue: How Streaming Services Can Keep Customers Happy
Streaming is big business, and looks to only keep expanding in 2024 and beyond – with more players, more dollars to win, more subscribers, and a proliferation of new ad tiers. Eighty-three percent of Americans have at least one streaming service subscription and the average American subscribes to four services. For streaming platforms at first […]
Latest Posts
Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability
Today, consumer voices can be magnified across channels with the click of a button. The power of the consumer is undergoing a seismic shift, providing both opportunities and challenges to businesses around the world as they rewrite the “rules” of brand accountability. Traditional online review sites are no longer the only medium to share opinions. […]
How NXTDRIVE’s Data Can Target without Cookies
When American Furniture Warehouse (AFW) wanted to expand its customer base in Texas and Arizona it turned to Vericast, a marketing technology and data company, whose NXTDRIVE™ customer data marketing platform (CDMP) was made available to retail marketers nationwide earlier this year. Using NXTDRIVE, AFW and Vericast were able to supplement and enrich the retailer’s […]
How to Find the Perfect Spot for Your Restaurant
A huge key to the success of MULO (multi-location) brands is knowing which cities, neighborhoods, streets (and even which side of the street) to put a location. Technology is now playing a huge role in distribution planning. Brands used to pick their locations using maps and a wide range of demographic data. They would also […]
One Location Wonder: MULO is Not for Everyone
Some MULO (multi-location) brands measure success by the number of locations they have. However, other retail, restaurant, and service businesses choose to remain small and mighty. Lisa Richards, Founder and CEO of RPZL (as in Rapunzel), falls into the second category. She has one location now but has found ways to scale creatively without adding […]
Caffeine and Commerce: MULO Coffee Perks
Starbucks and Dunkin may be the giant-size MULO (multi-location) players in the brew space (with 38K and 13K locations respectively). However, coffee is a staple of many consumers’ routines and represents a market size of close to $500B. Many regional and national players are heating up the field and coffee brands are offering a wide […]
BUST: Multi-Location Movie Theater Chains Struggle
With Oscar season around the corner, let’s examine the silver screen (or lack thereof). A 100-year-old movie theater MULO (multi-location) operation just declared bankruptcy. Founded in the day of silent films, Metropolitan Theaters has 16 theaters and 87 screens, including two IMAX auditoriums in California, Colorado, and Utah. The pandemic and the rise of the […]
BOOM: Industrious Brings Hospitality to Work
This year, about 5M people will use co-working spaces as their offices and meeting places. The concept of shared space has expanded to include podcasting and warehousing/shipping. The concept of co-working is about 30 years old and it is now a cornerstone of the “sharing economy.” As the media was filled with stories of WeWork’s […]
Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability