News and Analysis

NXTDRIVE Data Can Target without Cookies Street Fight

How NXTDRIVE’s Data Can Target without Cookies

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When American Furniture Warehouse (AFW) wanted to expand its customer base in Texas and Arizona it turned to Vericast, a marketing technology and data company, whose NXTDRIVE™ customer data marketing platform (CDMP) was made available to retail marketers nationwide earlier this year. Using NXTDRIVE, AFW and Vericast were able to supplement and enrich the retailer’s […]

How to Find the Perfect Spot for Your Restaurant

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A huge key to the success of MULO (multi-location) brands is knowing which cities, neighborhoods, streets (and even which side of the street) to put a location. Technology is now playing a huge role in distribution planning. Brands used to pick their locations using maps and a wide range of demographic data. They would also […]

One Location Wonder: MULO is Not for Everyone

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Some MULO (multi-location) brands measure success by the number of locations they have. However, other retail, restaurant, and service businesses choose to remain small and mighty. Lisa Richards, Founder and CEO of RPZL (as in Rapunzel), falls into the second category. She has one location now but has found ways to scale creatively without adding […]

Commentary

How Consumers Are Rewriting the Rules for Brand Accountability Street Fight

Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability

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Today, consumer voices can be magnified across channels with the click of a button. The power of the consumer is undergoing a seismic shift, providing both opportunities and challenges to  businesses around the world as they rewrite the “rules” of brand accountability. Traditional online review sites are no longer the only medium to share opinions. […]

As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers Street Fight

As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers

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In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]

Subscription Fatigue: How Streaming Services Can Keep Customers Happy Street Fight

Subscription Fatigue: How Streaming Services Can Keep Customers Happy

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Streaming is big business, and looks to only keep expanding in 2024 and beyond – with more players, more dollars to win, more subscribers, and a proliferation of new ad tiers. Eighty-three percent of Americans have at least one streaming service subscription and the average American subscribes to four services. For streaming platforms at first […]

Latest Posts

How Consumers Are Rewriting the Rules for Brand Accountability Street Fight

Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability

Share this:

Today, consumer voices can be magnified across channels with the click of a button. The power of the consumer is undergoing a seismic shift, providing both opportunities and challenges to  businesses around the world as they rewrite the “rules” of brand accountability. Traditional online review sites are no longer the only medium to share opinions. […]

NXTDRIVE Data Can Target without Cookies Street Fight

How NXTDRIVE’s Data Can Target without Cookies

Share this:

When American Furniture Warehouse (AFW) wanted to expand its customer base in Texas and Arizona it turned to Vericast, a marketing technology and data company, whose NXTDRIVE™ customer data marketing platform (CDMP) was made available to retail marketers nationwide earlier this year. Using NXTDRIVE, AFW and Vericast were able to supplement and enrich the retailer’s […]

How to Find the Perfect Spot for Your Restaurant

Share this:

A huge key to the success of MULO (multi-location) brands is knowing which cities, neighborhoods, streets (and even which side of the street) to put a location. Technology is now playing a huge role in distribution planning. Brands used to pick their locations using maps and a wide range of demographic data. They would also […]

One Location Wonder: MULO is Not for Everyone

Share this:

Some MULO (multi-location) brands measure success by the number of locations they have. However, other retail, restaurant, and service businesses choose to remain small and mighty. Lisa Richards, Founder and CEO of RPZL (as in Rapunzel), falls into the second category. She has one location now but has found ways to scale creatively without adding […]

And the Oscar Goes to... Street Fight

And the Oscar Goes to…

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No, this isn’t a big reveal of the Oscar for the best of MULO (multi-location) advertising and media. No ad spending red carpet here. (But watch for our “Dozen” reports each month for key news highlights.) A recent article in Ad Age noted that ad spending on awards ceremonies is still a “star,” despite the […]

Caffeine and Commerce: MULO Coffee Perks Street Fight

Caffeine and Commerce: MULO Coffee Perks

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Starbucks and Dunkin may be the giant-size MULO (multi-location) players in the brew space (with 38K and 13K locations respectively). However, coffee is a staple of many consumers’ routines and represents a market size of close to $500B. Many regional and national players are heating up the field and coffee brands are offering a wide […]

birdeye-social-management-streetfight

Birdeye Social : Insights into Social Media Management

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The significance of a robust social media presence cannot be overstated, particularly for multi-location brands aiming to connect with local audiences. Acknowledging the complexities of managing social media across diverse locations, Birdeye, a leading reputation and customer experience platform for local businesses, has just introduced Birdeye Social. With this move, the company is aiming to […]

BUST: Multi-Location Movie Theater Chains Struggle Street Fight

BUST: Multi-Location Movie Theater Chains Struggle

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With Oscar season around the corner, let’s examine the silver screen (or lack thereof). A 100-year-old movie theater MULO (multi-location) operation just declared bankruptcy. Founded in the day of silent films, Metropolitan Theaters has 16 theaters and 87 screens, including two IMAX auditoriums in California, Colorado, and Utah. The pandemic and the rise of the […]

As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers Street Fight

As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers

Share this:

In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]

BOOM: Industrious Brings Hospitality to Work Street Fight

BOOM: Industrious Brings Hospitality to Work

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This year, about 5M people will use co-working spaces as their offices and meeting places. The concept of shared space has expanded to include podcasting and warehousing/shipping. The concept of co-working is about 30 years old and it is now a cornerstone of the “sharing economy.” As the media was filled with stories of WeWork’s […]