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All Politics Is Data for 2016 and Beyond

Noah Elkin

All Politics Is Data for 2016 and Beyond

The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Noah Elkin

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a consistent theme in recent years. But consumers have sent a clear message that the connected store can’t be about technology for technology’s sake. Smartphones’ increasingly central role in the shopping process, from research to purchase, makes them the logical link between connected shoppers and connected stores.

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Noah Elkin

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical and take it across more categories?” Factoring in the differing needs of various service-based businesses makes that question even more complex. But given the size of what McCarter termed the “local service commerce” opportunity, answering it could be tremendously lucrative.

#SFSNYC VIDEO: How the World’s Largest Advertiser, P&G, Targets Consumers on a Local Level

Noah Elkin

#SFSNYC VIDEO: How the World’s Largest Advertiser, P&G, Targets Consumers on a Local Level

In a wide-ranging Street Fight Summit fireside chat, Ajay Kapoor, who oversees global business solutions for Procter & Gamble, covered everything from the wealth of market research sources P&G has at its disposal to channel marketing strategies to on-the-ground local initiatives in emerging markets like India.

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Annie Melton

#SFSNYC: Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

Dennis Crowley started Foursquare in 2009 from his kitchen in Manhattan with a lofty vision: Amass enough data to map out specific areas, build a location-based recommendation engine, and create navigation software. But when the company introduced gaming dynamics to encourage check-ins, that’s what it became known for. Today, Foursquare’s ambitions and vision lie well beyond the check-in.

#SFSNYC: Button, Urgent.ly, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce

Annie Melton

#SFSNYC: Button, Urgent.ly, and Pager on Whether or Not On-Demand is Really Necessary in Local Commerce

Of all the changes mobile has wrought, on-demand arguably has made the biggest splash. The emergence of companies offering products and services immediately, with only a tap or two of a phone or tablet screen, is pushing incumbents to change their business models to stay on top of their industries. Three of these young-gun threats — Button, Urgent.ly, and Pager — made an appearance at the Street Fight Summit, speaking on a panel about on-demand in local commerce.

#SFSNYC: Investor Ted Leonsis and BuzzFeed Editor-in-Chief Ben Smith on Media and the Local Economy

Annie Melton

#SFSNYC: Investor Ted Leonsis and BuzzFeed Editor-in-Chief Ben Smith on Media and the Local Economy

The Street Fight Summit played host to a wide-ranging conversation between BuzzFeed editor-in-chief Ben Smith and investor Ted Leonsis. The fireside chat touched on Leonsis’s decades of local economy expertise, stemming from his many investments in and experiences with media ventures, professional sports teams, and ecommerce ventures, including Groupon.

#SFSNYC: Google, Yelp, and ironSource on How the New Generation of Mobile Search Is Changing Everything

Annie Melton

#SFSNYC: Google, Yelp, and ironSource on How the New Generation of Mobile Search Is Changing Everything

Mobile has become an automatic, subconscious extension of our digital lives, and technologies that leverage the versatility of smartphones are maturing rapidly. But the apps vs. web debate continues to rage. And where does search, which has existed since the early days of the internet, fit into the picture?

#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal

Annie Melton

#SFSNYC: ReachLocal, ShopKeep, and Swipely on Whether or Not Vertical Approaches to Local Inevitably Become Horizontal

Small businesses have a lot of options when it comes to choosing tools that keep things running smoothly. In fact, they have a lot of options even when partnering with a single vendor because companies within the connected local economy are transforming into marketing one-stop shops for advertising, point-of-sale (POS), and other solutions critical to the daily operations of SMBs.

#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing

April Nowicki

#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing

It’s not just about the product or service anymore — retailers must support a positive shopper experience across different channels in order to compete. During a panel at Street Fight’s Local Data Summit in Denver, experts discussed the need to address a new consumer journey where consumers move fluently between the digital and physical worlds…

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

David Hirschman

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…

Will the 2012 Election Be a Hyperlocal Breakthrough?

David Hirschman

Will the 2012 Election Be a Hyperlocal Breakthrough?

As we approach 2012, hyperlocal sites and networks around the country are gearing up to leverage their content and attract what promises to be a huge windfall of political advertising. At the recent Street Fight Summit in New York, we gathered four top executives who are already thinking deeply about the potential opportunity for hyperlocal in next year’s election cycle…

#SFS11 VIDEO: What’s the Next Move for Daily Deals?

David Hirschman

#SFS11 VIDEO: What’s the Next Move for Daily Deals?

In a panel at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO Jonty Kelt…

#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst

David Hirschman

#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst

At last week’s Street Fight Summit in New York, Yipit co-founder Vinicius Vacanti said that it was clear that Groupon’s valuation bubble has burst, but the daily deals industry and the big players in it are alive and well. In this full-length video of his keynote, he describes some of the dynamics affecting the deals companies, and suggests where the industry may be headed…

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

David Hirschman

#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed…