At the Street Fight Summit last month, Fwix's Darian Shirazi introduced the concept of "Location Search Optimization," or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines...
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Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed.
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether.