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At the Street Fight Summit last month, Fwix's Darian Shirazi introduced the concept of "Location Search Optimization," or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines...

#SFS11 VIDEO: Fwix CEO Introduces ‘Location Search Optimization’

No Comments 17 November 2011 by

At the Street Fight Summit last month, Fwix’s Darian Shirazi introduced the concept of “Location Search Optimization,” or LSO, a process for ensuring that your content is location-aware. Adding just a few meta-tags and other bits of data to your site can ensure that your content is found by location-based search engines…

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As we approach 2012, hyperlocal sites and networks around the country are gearing up to leverage their content and attract what promises to be a huge windfall of political advertising. At the recent Street Fight Summit in New York, we gathered four top executives who are already thinking deeply about the potential opportunity for hyperlocal in next year's election cycle...

Will the 2012 Election Be a Hyperlocal Breakthrough?

9 Comments 08 November 2011 by

As we approach 2012, hyperlocal sites and networks around the country are gearing up to leverage their content and attract what promises to be a huge windfall of political advertising. At the recent Street Fight Summit in New York, we gathered four top executives who are already thinking deeply about the potential opportunity for hyperlocal […]

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#SFS11 VIDEO: Survive and Thrive as a Standalone Hyperlocal

No Comments 02 November 2011 by

On the first day of the Street Fight Summit in New York last week, our columnist Tom Grubisich moderated a panel about profitability and strategy featuring three successful hyperlocal entrepreneurs — Baristanet’s Debra Galant, ARL Now’s Scott Brodbeck, and The Alternative Press’ Michael Shapiro…

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#SFS11 VIDEO: What’s the Next Move for Daily Deals?

2 Comments 01 November 2011 by

In a panel at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO […]

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#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst

No Comments 31 October 2011 by

At last week’s Street Fight Summit in New York, Yipit co-founder Vinicius Vacanti said that it was clear that Groupon’s valuation bubble has burst, but the daily deals industry and the big players in it are alive and well. In this full-length video of his keynote, he describes some of the dynamics affecting the deals […]

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#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen

No Comments 27 October 2011 by

In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed…

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