Transaction Overview | Street Fight

Transaction Overview: Go Daddy Acquires Locu for $70 Million

Architect Partners

Transaction Overview: Go Daddy Acquires Locu for $70 Million

With the acquisition of Locu, Go Daddy is beginning to move beyond its legacy domain registration and web hosting legacy and showing that it has the strategic aptitude and willingness to acquire to provide a more complete solution for local businesses to manage and market themselves. We expect Locu to be a compelling value proposition to Go Daddy’s 11 million customers…

Transaction Overview: CityGrid Acquires Felix

Architect Partners

Transaction Overview: CityGrid Acquires Felix

Yext launched Felix in 2009 as a pay-per-call local advertising service. What makes Felix unique is its patent-pending engine that uses speech recognition technology to listen to all the calls received by a local business. It then transcribes and analyzes the calls, separating those received from consumers from those received from wrong numbers, telemarketers and job seekers…

Overview: Cerberus Acquires AT&T Ad Solutions, AT&T Interactive

Architect Partners

Overview: Cerberus Acquires AT&T Ad Solutions, AT&T Interactive

Cerberus’ challenge will be to continue to purposefully and aggressively reorient an organization which has the dying print directory business in its DNA. The assets at their disposal are quite impressive but can the leadership let the past go and embrace the very fast-moving innovation now occurring in online and mobile?