The New News | Street Fight - Part 3

Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

Tom Grubisich

Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and personal.”

Hearst’s Barrett on Talks With Facebook: Progress, but More Needs to Happen

Tom Grubisich

Hearst’s Barrett on Talks With Facebook: Progress, but More Needs to Happen

The president of Hearst Newspapers Digital Media, details what he sees as the current promise of Facebook’s nascent effort to promote subscriptions for local news publishers, and assesses the state of other major, yet-to-be-resolved issues for the publishers as they weigh their future on and with the tech giant.

Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue

Tom Grubisich

Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue

After considerable agitation from news publishers, Facebook launched a Journalism Project earlier this year “to better support publishers’ needs.” A six-month update said the Journalism Project has met with 2,500 publishers around the world to get their stories (and, no doubt, grievances) first hand and offer help with an array of Facebook products.

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Tom Grubisich

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’

Tom Grubisich

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’

For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.

30A Takes Its Local Media Success Story 5,637 Miles to Moscow

Tom Grubisich

30A Takes Its Local Media Success Story 5,637 Miles to Moscow

Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Tom Grubisich

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.