Street Bytes | Street Fight - Part 2

Making Sense of Posts in Google’s SMB Product Portfolio

David Mihm and Mike Blumenthal

Making Sense of Posts in Google’s SMB Product Portfolio

“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”

The Current State of Google Maps — Fake News, Fake Reviews

David Mihm and Mike Blumenthal

The Current State of Google Maps — Fake News, Fake Reviews

“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”

Constructing the Enterprise Priority List for Local Search

David Mihm and Mike Blumenthal

Constructing the Enterprise Priority List for Local Search

“I think some local managers in corporations are getting pushback as to why their local traffic is falling, and if it is why should they maintain local pages? What is hard to explain is that those pages DO feed Google,” Mike Blumenthal tells David Mihm. “But these locations need to be not just well structured, but easily found and crawled by Google, not hidden behind some opaque code.”

Frustration With Digital Marketing Vendors Boils Over for One SMB

David Mihm and Mike Blumenthal

Frustration With Digital Marketing Vendors Boils Over for One SMB

If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”

Is There an SMB Analytics Market? And If So, What Should It Measure?

David Mihm and Mike Blumenthal

Is There an SMB Analytics Market? And If So, What Should It Measure?

“I’m not convinced small businesses without a full-time in-house marketer really care about analytics,” David Mihm tells Mike Blumenthal in their bi-weekly chat. “They certainly don’t have the time or expertise to dive in each week and change their marketing or customer service behavior based on what a dashboard is telling them.”

What Is the Essential Digital Marketing Bundle for Local Businesses?

David Mihm and Mike Blumenthal

What Is the Essential Digital Marketing Bundle for Local Businesses?

Where should small businesses be spending their money (or energy) right now to maximize their digital investment? Mike Blumenthal and David Mihm say it all starts with a website and listings management, and includes a variety of services like email newsletters, reviews management, and even Facebook ads.

The Accelerating Consolidation of the Digital Ad Market

David Mihm and Mike Blumenthal

The Accelerating Consolidation of the Digital Ad Market

“The flow of dollars from businesses of all sizes has clearly been away from lower-performance niche platforms into boosted Facebook posts,” writes David Mihm. “We can debate the value of that activity, but relative to the questionable/delayed/opaque performance of so many digital ad products, Facebook seems to have found a sweet spot.”