Are Digital Agencies a Bad Idea for Media?
I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies is a lemming jump. With big companies like LIN Media, Gannett, Yellow Media, GateHouse, The Dallas Morning News and dozens of others entering the space, it couldn’t possibly be a bad idea. Or could it?
Mobile Media Summit Brings Together Top Agencies, Marketers for SF Event
The second-annual Mobile Media Summit San Francisco: Apps and Ads on January 21st at the Westin Market Street will bring together the biggest names in advertising and marketing to discuss the secrets to successful app marketing, as well as the most important topics facing the mobile industry. Street Fight readers get a discount…
New Ebook Looks at Instagram as a Local Channel for Marketers
Instagram has evolved since its debut in 2010 to become a true local channel, one in which brands can build deeper, more authentic connections with their most devoted fans. A new ebook from MomentFeed, “The Year of the Instagram Strategy,” delves into this topic and provides strategies and real-life examples of how brands like JCPenney, The Coffee Bean & Tea Leaf, and Disney have successfully tapped into the power of Instagram…
New Report Examines Effect of Localized Ads On Holiday Sales
A new white paper from Neustar, “Localized Online Ads Mean Stronger Holiday Sales,” takes an in-depth look at the science of local targeting and the effect that it can have on a company’s overall marketing strategy. Although there is no denying that the direct purchase of contextual ads from mammoth publications allows marketers to reach millions of readers at once, these tactics may not work well for marketers with key performance indicators like engagement and sales…
AdMonsters to Tackle Digital Ad Challenges During Advertising Week
Since the first banner ad appeared in 1994, just one thing has remained constant in digital advertising: change. On September 26 during Advertising Week in New York, OPS NY will bring together ad operations and media technology leaders to tackle challenges and work to navigate the latest shifts in our industry, while staying competitive and profitable. Click for a Street Fight discount…
Street Fight to Participate at Loco Connect Conference in Amsterdam
Street Fight co-founder David Hirschman will be moderating a panel on indoor mapping and location services at the Loco Connect 2013 conference, which is taking place on November 12th in Amsterdam, The Netherlands. Hirschman’s panel on indoor mapping and location services will look at the next frontier for the location services market…
Sponsored Post: Case Study in Finding a Robust Ad Serving Platform
It is common for large publishers to face a challenge in finding an ad serving platform that is simultaneously scalable, reliable, secure, simple in usage, and can meet the specific needs of a company. After evaluating some alternatives, Wooga decided to start testing Epom’s Ad Server with Asynchronous Tags in a controlled environment to analyze and compare the new Ad Server efficiency. With successful results, Wooga decided to move all advertisement inventory to Epom.
3 Ways Local Search is Helping Preserve Your Brand’s Image
In the increasingly mobile and locally-driven digital world in which we find ourselves, it is an absolute necessity to ensure the visibility and accuracy of your brand’s online identity while constantly working to build and preserve a socially-integrated and supported reputation. At the core of it all is the consumer’s mobile and local search behavior…
Take Street Fight’s 2013 Local Merchant Survey
Help us help you: Each year, we publish The Local Merchant Report, the most in-depth, up-close-and-personal look at this important customer constituency. This year’s report will be released in early Q3 and we need your help reaching as many merchants as possible for the best statistical data on their habits, interests and outlook when it comes to local marketing…
Upcoming Webinar Puts Spotlight on SMB Adoption of Mobile
It’s no secret that SMBs lag behind all marketers in digital adoption. But the mobile chasm between consumers and these businesses is staggering: 10% of media consumption is spent on mobile; while just 1% of marketers’ budgets are dedicated to that platform. An upcoming webinar will discuss SMB optimization on mobile for business owners and marketing services professionals alike.
How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse
In an industry once dominated by yellow pages, traditional media publishers and even established companies like Yahoo needed to evolve in order to stay relevant in the constantly progressing local search space. Jean-Pierre Remy, president and CEO of Solocal Group (formerly PagesJaunes Groupe), led his organization’s remarkable transformation from traditional print publisher to one of the world’s most progressive local search companies…
Mobile Publisher Forum: Making Big Money in Mobile!
Publishers are making big money in mobile – not a ways down the road, right now! So we’re bringing together mobile ops experts, developers, technologists, strategists and CROs to tell you how they do it. Join the AdMonsters community of digital strategists for a 3-day conference specifically created for digital publishers and mobile content creators or app developers.
Tracking and Analyzing Key Data in the Merchant Offer Redemption Loop
Employing a process that leverages the right tools at key points in the offer redemption loop is the key to getting a complete picture of offer program effectiveness. The foundation for this process includes data collection at the point of offer redemption and throughout the life of the customer-merchant relationship. Merchants and marketers can integrate this data into their existing reporting to understand customer lifetime value…
Identifying the Most Important ROI Metrics in the Redemption Loop
If daily deals and offers are to establish long-term relationships with merchants and marketers, they can deliver the best ROI by identifying those metrics that will deliver not just immediate results, but more importantly, lasting customer relationships. The first step is to weed out the metrics that include “serial bargain hunters.”
Design: Rarely Has a Single Force Dominated the Mobile Ecosystem
The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – both visually, and experientially. So whether you’re an enterprise company, publisher, developer, marketer, service, vendor, brand/retailer or infrastructure player, design is something you can no longer ignore…
Client Relationships Gained at Street Fight Summit
In a post-event poll, attendees said they made at least one new prospective client or partner contact, with the majority making five to 10 and a handful came away with 10 or more. Sponsor Blank Slate, which set up a table at the event, developed several new client relationships — and made a video about their positive experience.
How to Improve the Value and Effectiveness of Online Offers
Poor trackability hurts everyone. The solution is an easy way to determine a new or returning user’s life cycle profitability and their average transaction volume, helping merchants make much smarter decisions about adjusting and targeting offers—and tracking ROI. Our whitepaper outlines the growing significance of offer effectiveness by detailing how to accomplish it and why it works.
A New Way to Think About Local: Last Mile Advertising
While advertisers today seek to take advantage of an increasingly fragmented media environment, those focused on local advertising have different challenges and opportunities in that they are in closer proximity to the point of purchase. Even with the tremendous growth of online shopping and e-commerce, two-thirds of all local purchases are still taking place in-person at brick-and-mortar locations…