Sponsored Content | Street Fight - Part 3

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

April Nowicki

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings to the local market. But these two companies could take a fresh look at their branding strategies and interactions with customers.

Sponsored Content: Duplicate Listings Are Killing Your Business

Yext

Sponsored Content: Duplicate Listings Are Killing Your Business

Duplicate listings are one of the most common data problems plaguing small businesses and Fortune 500 companies alike. They can confuse potential customers, and cause your clients to lose business. But many marketers are uncertain about how duplicates are created, the problem they cause, and how best to address them.

Sponsored Content: What to Know About SEO

The Editors

Sponsored Content: What to Know About SEO

In order to start seeing a positive ROI on their websites, businesses of all sizes need to find ways to drive traffic to their digital properties beyond online listings and digital offers. In most cases, that means relying on search engines to bring in the crowds.

Sponsored Post: Building an Integrated Local Digital Strategy

The Editors

Sponsored Post: Building an Integrated Local Digital Strategy

Merchants like Brendan Madigan, owner of Alpenglow Sports in Tahoe City, Calif., say local listing management is an important component in their larger digital marketing strategies: “So many people want to contact your business … and if you’re late to the party, you’re just shooting yourself in the foot.”

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

The Editors

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…

Local Marketing a Rising Priority for National Brands

Balihoo

Local Marketing a Rising Priority for National Brands

A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…

Optimizing Your Pay-Per-Call Campaign

The Editors

Optimizing Your Pay-Per-Call Campaign

Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…