Though Toys ‘R’ Us might have enjoyed an edge by appealing customers with its toy-specific specialized product focus, Target held the final advantage, winning this month’s Brand Battle by 75 points.
Toy Titans Battle for Holiday Shoppers in Seasonal Skirmish Families unite this time of year, to the sound of falling leaves, chilly blustery days, and the cry of all bargain shoppers: “DOORBUSTERS!” Every fall, brands begin preparing special deals for the mother of all annual sales: Black Friday. Millions of kids under the age of […]
Sponsoered content: Business listings are an important part of voice searches, particularly when “near me” searches are involved. Localized searches may see an even more rapid shift to voice than other searches, based on consumers’ increasing comfort with using hands-free devices in the car or when their eyes are otherwise occupied while outside the home.
Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.
No longer a taboo, law firms are aggressively using digital channels to recruit clients, in response to changes in consumer behavior. According to a survey by FindLaw, 74% of prospects who begin their searches online end up contacting their choice firms via phone. Eighty-six percent of consumers start their online research with search engines, and a small-but-growing 3% relies on social media.
It’s hard to overstate the importance of location in today’s business innovation dialogue. While consumers are online more than ever before, they continue to live their lives in the physical world. According to the U.S. Department of Commerce, while Americans spent $97 billion online in Q2 of this year, offline retail sales amounted to more than $1 trillion. The vast majority of transactions still occur in-store, and that makes location targeting an immensely powerful tool for brands.
This post is the third in the “Fight for Leads,” a series focused on lead-generation tactics in four key industry verticals: healthcare, automotive, legal and marketing agencies. Sponsored by CallRail. Rarely do local merchants have the time available, let alone sufficient knowledge and expertise, to manage every aspect of their businesses. With so many new digital marketing […]
Sponsored Content: Starbucks is well-known for its digital efforts in other areas: loyalty, check-out, mobile targeting, and push messaging within geofences. But the brand’s attempts at connecting with local customers dragged its Brandscore down.
A Caffeine-Fueled Battle for Local Presence But first — coffee. The essential morning beverage moguls Dunkin’ Donuts and Starbucks both boast fiercely loyal customers, but this battle almost went left. Starbucks is well-known for its digital efforts in other areas: loyalty, check-out, mobile targeting, push messaging within geofences—heck, it is the poster child for this […]
Consumers are becoming savvier in the ways they research and purchase new cars, favoring online research over conversations with real world salespeople. So car marketer are using SEO, pay-per-click, third-party directories, and call tracking software to bring in leads. (Sponsored by CallRail)