Slider | Street Fight

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

Joseph Zappa

Street Fight Daily: Email Closes Path to Purchase, Ad Tech Courts Subscription-Based Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Lures Back E-Shoppers With Abandoned Carts… Ad Tech Vendors Are Pitching Themselves to Publishers as Subscription Saviors… Facebook Lets Advertisers Target Users Based on ‘Sensitive’ Interests…

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

Joseph Zappa

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

Joseph Zappa

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

Joseph Zappa

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…

Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI

Joseph Zappa

Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Stops Buying Prized Shopping Ads on Google… Facebook’s Big Threat Isn’t Cambridge Analytica — It’s Advertisers Questioning ROI… Google’s DoubleClick Ad ID Change Presents Challenges and Opportunity for Attribution Vendors…

Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

Joseph Zappa

Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Ad Market Grows to $88 Billion, With Google and Facebook Contributing 90% of Growth… TV Has an Attribution Problem… GDPR Scrambling Has Spawned a Slew of ‘Charlatans’…

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

Joseph Zappa

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

Joseph Zappa

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use

Joseph Zappa

Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Selling to Multi-Location Brands: Streaming Video Is On the Rise… Poll: Three-Quarters Facebook Users as Active or More Since Scandal… Volvo Cars to Come With Google Assistant, Maps Built In…

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

Joseph Zappa

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Quietly Launches Payments for Commerce… Augmented Reality Heading to 3 Billion Devices, $85 Billion in Revenue… Yelp’s Chad Richard on the ‘Decentralization’ of Reservations…

Street Fight Daily: Google Revamps Maps, Echo’s Market Share Slides as Speaker War Heats Up

Joseph Zappa

Street Fight Daily: Google Revamps Maps, Echo’s Market Share Slides as Speaker War Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Platform Arrives, Changing the Game for Developers… Amazon Echo Losing Market Share as Smart Speaker Rivalry Intensifies… Square’s Loss Widens As Spending Picks Up…

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

Joseph Zappa

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

Joseph Zappa

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

Joseph Zappa

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…