#SFSW18 | Street Fight

#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences

Joseph Zappa

#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences

“We want to please the restaurants and we want to please the users,” said Danny Gordon, CEO of Auredi, just one company at Street Fight Summit West using visual technology to enrich customer experiences. “It’s unbelievable the amount of excitement we see when we show customers dishes that look exactly like they do in person.”

#SFSW18: How Nextdoor Is Building a Business Around Neighbors

Joseph Zappa

#SFSW18: How Nextdoor Is Building a Business Around Neighbors

Nextdoor is an app exclusively devoted to the local communities that keep the lights on for small businesses.  Prakash Janakiraman, co-founder and chief architect of Nextdoor, joined Mike Boland, Street Fight’s analyst in residence, at Street Fight Summit West in Los Angeles Wednesday afternoon to discuss Nextdoor’s growth into a billion-dollar local business.

#SFSW18: Closing the Location Attribution Loop

Joseph Zappa

#SFSW18: Closing the Location Attribution Loop

Cameron Peebles, CMO of InMarket, emphasized that data should not just be used for attribution — to prove past ad placements have worked — but also to predict future consumer patterns and increase long-term marketing success. “Consumers don’t live their lives in points; they live their lives in patterns,” Peebles said. 

#SFSW18: The Local Ecosystem in Flux

Joseph Zappa

#SFSW18: The Local Ecosystem in Flux

“Small businesses are people who are gutting it out,” said Andrew Morbitzer, VP of corporate development at GoDaddy. “They’re here to do a service or provide a product. They’re not here to use software. [Our job is] removing the decision to take on another capability.”