#SFSW16 | Street Fight

#SFSW16 VIDEO: At the Intersection of Travel and Local

The Editors

#SFSW16 VIDEO: At the Intersection of Travel and Local

The kinds of connections being made between travelers exploring a new city and local businesses are similar to those that people make when they are looking for goods and services at home. And Airbnb has made it clear over the past couple of years that the company wants to help travelers “live like a local.”

#SFSW16 VIDEO: The Virtual Reality Revolution and Its Implications for Local

The Editors

#SFSW16 VIDEO: The Virtual Reality Revolution and Its Implications for Local

With the rise of Oculus and a host of other new companies, there has been lots of talk this year about the potential local and retail implications for virtual reality and augmented reality. At Street Fight Summit West in San Francisco earlier this month, a panel examined how brands and retailers see the VR/AR opportunity.

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

David Hirschman

#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce

While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back. At Street Fight Summit West earlier this month, a panel looked at this tension between ecommerce and brick-and-mortar.

#SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry

The Editors

#SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry

Restaurants are a particularly large and important vertical in local, and as such they’ve long been a testing ground for a variety of digital products. Now a new generation of companies is starting to use local marketing and delivery services to rethink what a restaurant is and how we think about our dining experiences.

#SFSW16: Location Solves Data Glut Says HERE Exec

Stephanie Miles

#SFSW16: Location Solves Data Glut Says HERE Exec

Goubert says one of the biggest questions that comes up when people start talking about data is, is more always better? “We all love data because we think data is the oil of the next industry,” he said. “We all want more.” But collecting data for the sake of collecting data is a common mistake, and Goubert said the first step in solving most big data dilemmas is to add a location angle…

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

Stephanie Miles

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

“The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,” Ho said. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.”…

Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

Liz Taurasi

Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

A lot of local marketing companies are operating in the shadow of prior practices and companies that created a lot of distrust in the market, says Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week: “Part of the vision of online-to-offline attribution is to overcome that snake oil effect and build trust so you can point to data.”

DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’

Joseph Zappa

DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’

“The core thesis … is to build a new type of logistics company where we’re using software that makes a lot of decisions previously made by humans,” said DoorDash CEO Tony Xu, who will be a keynote speaker at Street Fight Summit West. We spoke with him about scoring funding in a cooling investment market and the future of delivery as the company’s primary service.

Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

Joseph Zappa

Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

The company’s CEO Jon Carder says that when you can prove attribution to local marketers, their rate of attrition drops dramatically: “It just gets incredibly better because there’s proof of how well the advertising’s working.” Empyr’s solution for attribution connects credit card information with mobile impressions.