#SFSW14 | Street Fight

#SFSW14

3 Models That VCs Are Buying in Local Tech

4 Comments 05 June 2014 by

Venture investment continues to pour into local tech, but tastes are changing. During a panel at Street Fight Summit West on Tuesday, Jared Fliesler (General Partner, Matrix Partners), Jim Scheinman (Founder, Maven Ventures) and Raj Kapoor (CEO, Fitmob) spoke about where the hyperlocal industry is heading and where they expect the next billion-dollar local startup idea to come from...

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Caterina Fake: The ‘Finding a Restaurant in This Town’ Problem Has Been Solved

No Comments 05 June 2014 by

During a fireside chat at Street Fight Summit West on Tuesday, the co-founder of Flickr told Jeff Bercovici that the restaurant discovery problem — a hobby horse of local tech of the past few years — has effectively been solved. Earlier this year, Fake released her newest venture to the world in Findery, a service that allows users to share content, or “notes” about places across the world...

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Tinder and Grindr Share Their Secret (Local) Sauce

No Comments 05 June 2014 by

During a panel at Street Fight Summit West on Tuesday, Local SEO Guide proprietor Andrew Shotland spoke with Tinder co-founder Jonathan Badeen and Grindr's global head of sales, Steve Levin, about what's working for the mobile personals industry and what other hyperlocal vendors can learn from their successes...

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How Brands Like Taco Bell Are Buying Into Local

No Comments 03 June 2014 by

As director of media at Digitas, the digital agency of record for Taco Bell, Eric Perko was the mind behind the fast food restaurant's massive breakfast menu launch earlier this year. Perko spoke with Silk.co's Alex Salkver at Street Fight Summit West on Tuesday about his agency's role in developing Taco Bell's breakfast campaign and where he think digital marketing is headed.

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Facebook’s Ted Zagat: ‘Clicks Don’t Matter’

8 Comments 03 June 2014 by

During a keynote at Street Fight Summit West on Tuesday, Facebook's Ted Zagat said that there was "zero correlations" between online clicks and offline spending. The long-time president of the reviews company admitted that the social networking giant could do a better job of emphasizing the relationship between digital engagement and reach to its local merchant advertisers...

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PayPal’s Gauthier: Retailers Needs to Bring Together Products, Places and People

1 Comment 03 June 2014 by

For PayPal's Patrick Gauthier, the future of commerce isn't online — it lays at the intersection of places, product, and people. During a morning keynote at Street Fight Summit West Tuesday, Gauthier, the GM of emerging retail services at PayPal, said that the challenge for retailers today is to reach consumers across mediums as much as dominating online or brick-and-mortar...

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airbnb

Why Airbnb Is Interested in Local Search

No Comments 27 May 2014 by

Over the past few years, Airbnb has quietly pushed to bring the sense of authenticity implicit in apartment sharing beyond the walls of the host's home. Street Fight recently caught up with Lenny Rachitsky, a product manager at Airbnb and previously the founder of Localmind, to talk about the role of local discovery in Airbnb’s product...

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At Westfield Labs, Rethinking Retail One Mall at a Time

1 Comment 20 May 2014 by

In 2012, the Westfield Group, one of the largest owners of indoor malls in the world, opened Westfield Labs, a division tasked with developing technology to improve the retail experience. Street Fight recently caught up with Nicholas Cabrera, the division's SVP of product development, to talk about the role of technology in the physical shopping experience...

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Facebook’s Levy: ‘No Singular Event’ Triggered Decline in Businesses’ Organic Reach

7 Comments 15 April 2014 by

According to multiple reports, the social networking company has “slashed organic page reach,” reducing the number of users which can see a business’s photos, posts, and updates. In a wide ranging interview with Street Fight, Dan Levy, director of small business at Facebook, talks about the decline organic reach for businesses, the evolving relationship between marketer and consumer, and the company’s unique challenge of managing 25 million business clients...

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